Brand Manager, Base

Magic Spoon reimagines your favorite childhood breakfast cereals with high-protein, low-carb, and of course, delicious flavors. Since launching in April 2019, we've quickly become one of the fastest growing DTC brands. Now, we’re launching in cereal aisles at Target, Walmart, Kroger, and many more retail stores all across the country! Forbes called us "the future of cereal", and TIME Magazine has named us in their Top 100 inventions.

We’re looking for a CPG brand and innovation marketer to bring the future of Magic Spoon products to life. Reports into Head of Brand Management & Innovation, on the same team as a Associate Brand Manager and Brand Analyst.

This is a full time, in-person/hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.

Responsibilities

• Co-lead annual brand planning  with leadership, including portfolio role definition, marketing focus, and “must-win” priorities that orient the company forward
• Define Jobs-to-Be-Done (JTBD) and consumer “must wins” that drive strategic alignment across teams
• Partner with Creative team on brand positioning and articulation across touchpoints
• Establish clear product priorities by category and influence budget allocation in partnership with leadership and Growth team
• Define portfolio strategy and positioning across existing products and new innovation
• Own category and competitive analysis at the Total US level for Scan
• Dig into Panel data to provide insights into brand health and positioning in respective categories
• Lead quarterly business reviews, reporting on high level scan and panel data and trends, pulling insights from these to recommended actions
• Synthesize competitive updates and align them with brand JTBDs and portfolio strategy
• Lead ad hod insights work to garner additional info on brand health and consumer sentiment
• Partner with Product and Operations on cost saving initiatives
• Work with sales and shopper marketing on ongoing projects and translating strategies to execution and selling stories to drive growth

• 4–6 years of CPG brand management, with experience spanning brand and portfolio/product strategy
• Strong strategic thinker who can synthesize consumer insights, competitive context, and business needs into clear priorities
• Adept at annual/portfolio planning and shaping “must wins” that orient teams toward long-term goals
• Mastery of syndicated consumption data systems and analysis of panel data.
• Experience leading consumer research, panel analysis, and category reviews to inform decision-making
• Ideally some experience with campaign development in partnership with creative teams
• Strong grasp of stage-gate innovation processes, with ability to build business cases, assess tradeoffs, and shepherd launches from idea to shelf
• Confident communicator who can influence cross-functionally and present to leadership with clarity and conviction
• Ability to flex between strategic brand storytelling and practical commercial detail (P&Ls, cost structures, panel data)
• Collaborative, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Flexible vacation
• Catered lunch in office
• Dog friendly office 
• Unlimited cereal ✨🥣

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package.

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Flexible vacation
• Catered lunch in office
• Dog friendly office 
• Unlimited cereal ✨🥣

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $120,000-$145,000.