Brand Manager, Alien Labs

About Us

Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics. 

With over 250 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.

About the Job

As the Brand Manager, you will be at the forefront of developing and managing the Alien Labs brand  image and presence in the highly dynamic and regulated cannabis market. This role demands creativity, strategic thinking, and a deep understanding of cannabis market trends, consumer behavior, and regulatory compliance. You will coordinate with various teams to create compelling marketing strategies, manage product launches, and ensure all brand activities align with legal guidelines specific to the cannabis industry.

What You Will Do

Brand Strategy Development: Develop and implement a comprehensive brand strategy that includes market analysis, brand positioning, and consumer insights specific to the cannabis industry.

Campaign Management: Lead creative campaigns from concept through execution, ensuring they meet market needs and compliance standards. Monitor campaign performance and make data-driven adjustments as needed.

Product Launches and Strain Introductions: Initiate the launch of new products and strains, coordinating with marketing operations manager, and other relevant departments including cultivation, production, and sales teams to ensure a successful rollout and market reception.

Trade Marketing and Materials: Create and manage marketing materials for trade shows, events, sales pitches, and partner retailers, ensuring they are compelling, informative, and compliant with cannabis advertising regulations.

Sales/Retail Collaboration: Work closely with the sales and field teams as well as key retail partners  to understand market demands, foster partnerships and develop strategies that drive sales and brand loyalty.

Education and Compliance: Stay updated with cannabis laws and regulations to ensure all branding and marketing efforts are compliant. Educate the team on regulatory changes and best practices. Work closely with the Marketing Operations Manager and legal to ensure timely review on all launches and events associated with brands.

Brand Performance Presentations: Prepare and present monthly reports on brand performance, market trends, and campaign results to marketing team and senior management. 

Customer Insights: Work with Senior Director of Marketing on conducting and analyzing consumer research to understand customer preferences, behaviors, and feedback. Utilize this data to refine marketing strategies and product offerings.

Competitive Analysis: Keep a pulse on competitors’ activities, industry trends, and market conditions from sales/ field, report to the marketing team and to adjust strategies and maintain a competitive edge

Overall Execution of Brand Marketing: This includes social media, community building, content creation ideas, event strategy, email/text-based marketing, agency liaisons, and campaigns.

Long Term Planning: Support annual operating plan and long-term strategic planning by keeping brand calendars up to date with Senior Director of Marketing, including pitching ideas for key programming associated with holidays and cannabis retail calendar days 

Asset Management: Ownership and management of our digital assets library Brandfolder, including the creation of training materials for the sales team to use in daily operations. 

Other Duties: Additional responsibilities as required by key stakeholders and immediate supervisor to ensure success across the brands

What We Are Looking For

• Bachelor’s degree in Marketing, Business Administration, or a related field. A background in botanical sciences or a cannabis-related field is a plus.
• Minimum of 3-5 years of brand management experience, preferably in the cannabis, pharmaceutical, alcohol, or related regulated industry.
• Strong understanding of the cannabis market, consumer trends, and legal landscape.
• Proven ability to manage multiple projects simultaneously with strict adherence to deadlines.
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in data analysis and performance metrics.
• Creative mindset with a strong ability to think strategically and execute effectively.
• Proficient in Microsoft Office, G-suite, Slack and experience with marketing automation tools is a plus.
• Valid CA Drivers License

Compensation Description (annually): The salary range for this position in the selected city is $80,000.00 - $110,000.00 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. 

Why Connected?

Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.  

• Competitive Pay and Stock Options
• 401 (k), Medical, Dental, Vision, Employee Assistance Program
• PTO, Flexible Schedules, Work-Life Balance
• Career Growth and Internal Advancement Opportunities
• Chance to work in an exciting new start-up industry with awesome people!

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