Brand Director, Hypegolf

Responsibilities:

• Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets and performance goals.
• Manage business performance, including revenue, profitability and effective use of resources.
• Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
• Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
• Work with regional commercial teams to develop, secure and deliver sponsorships, partnerships and other commercial opportunities.
• Oversee the development and delivery of events, community programmes and brand activations.
• Guide merchandise, collaborations and other consumer offerings alongside internal specialists and external partners.
• Strengthen audience and customer relationships across content, events and commerce.
• Develop relationships with golf brands, courses, venues, players, creators and community leaders.
• Coordinate shared teams and external partners to deliver programmes on time, within budget and to a consistent standard.
• Use insight into golfer needs, cultural developments and market performance to inform decisions.

Requirements:

• Relevant experience in brand management, business development or commercial leadership within golf, sport, lifestyle, consumer brands or specialist media.
• Demonstrated accountability for revenue, budgets and commercial results.
• First-hand involvement in golf through playing and active engagement with its community. A practical understanding of the game, golfer needs and contemporary golf culture is essential; no specific handicap is required.
• Demonstrated experience working across markets and cultures, translating global brand direction into locally relevant commercial execution. Experience spanning North America and Asia is strongly preferred.
• Experience developing commercial partnerships and delivering consumer-facing programmes, events or brand initiatives.
• Strong brand judgment and an understanding of how content, experiences and products contribute to a cohesive brand.
• Ability to collaborate effectively with editorial and creative teams while maintaining commercial accountability.
• Working knowledge of consumer products, retail or e-commerce; merchandise or collaboration experience is an advantage.
• Strong relationship-building, communication and project management skills.
• A hands-on approach and the ability to deliver through shared teams and external partners in an entrepreneurial environment.