Who we are 🩵
We’re IAG Loyalty, one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision: to create a more rewarding world of travel and experiences.
Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services.
Our Holidays division, including British Airways Holidays, connects customers to thousands of destinations worldwide through seamless, end to end travel experiences.
We’re on an exciting journey of growth and transformation. We’re going places.
The opportunity ✨
As our Brand & Digital Marketing Manager, you'll play an important role in helping bring the Avios brand to life across an increasingly broad range of products, customer experiences, partners and markets.
Working with teams across Marketing, Product, Retail, PR and Commercial, you'll help ensure the brand is represented consistently and effectively wherever customers encounter it. From developing practical brand guidance and supporting new launches, to shaping how Avios shows up in always-on digital marketing, you'll play an important role in helping create a more connected and recognisable brand experience
Help strengthen a growing global brand
As IAG Loyalty continues to evolve, you'll help develop the guidance, governance and tools that support effective brand delivery, making it easier for teams to create a clear brand storytelling and consistent experience for customers.
Be the connective tissue across the business
Working closely with teams across Product, Retail, Marketing, PR, agency partners and operating companies to champion Avios brand, you'll gain exposure to a wide variety of opportunities, giving you the chance to build broad brand management experience.
Unlock digital capabilities to support brand awareness
Increasing brand awareness is our collective goal, and you’ll play an integral role in maximising digital marketing capabilities to hit our targets, building relationships and influencing decisions to help teams bring the Avios brand to life consistently.
This role is based out of our London office. We call our approach to hybrid working The Blend — it’s about giving you the flexibility to choose where you do your best work, while staying connected with your team and the wider business. This means you will be required to spend at least two days per week in the office, with the rest of the time working from home. You may also be required to work from one of our other office or partner locations, based on your role and 'to do' list.
What you’ll get up to 🌠
You’ll translate brand strategy into practical guidance, toolkits, frameworks and assets that help teams apply the Avios brand consistently and confidently.
Influence colleagues and partners on how the Avios brand should be represented across customer communications, digital experiences, products and marketing activity.
You’ll support the branding of new launches, propositions and evolving business areas, helping ensure customers receive a connected and recognisable brand experience.
You’ll review materials and provide guidance on messaging, tone of voice, visual identity and creative execution across a variety of channels and touchpoints.
You’ll work closely with stakeholders across Marketing, Product, Retail, PR and partner organisations, helping answer brand questions and support effective decision-making.
You’ll partner with agencies to develop and refine brand materials, ensuring outputs are practical, high quality and aligned with brand standards.
You’ll drive the always-on digital activity for Avios brand, and support how the Avios brand is applied across websites, app and CRM to help ensure customers experience a consistent and recognisable brand across online touchpoints.
You’ll create and support branded content that helps customers, partners and colleagues better understand Avios and how the brand should be represented.
You’ll identify opportunities to improve brand governance, processes and ways of working, helping make it easier for teams to deliver consistent brand experiences.
You’ll support brand application across international markets, working with partner teams as the business continues to grow and evolve.
What we need from you 💡
You’ll bring experience from a brand marketing, brand management or broader marketing role where you've been responsible for applying and maintaining brand standards.
You’ll have experience developing or managing brand assets, guidelines, frameworks or governance processes that support consistent brand delivery.
You’ll be confident building relationships and influencing stakeholders across different teams, helping bring people together around a common approach.
You’ll have experience working with agencies and reviewing creative work, providing clear and constructive feedback that improves outcomes.
You’ll have a good understanding of digital brand application, with experience helping ensure brands are represented consistently across websites, customer journeys, always-on digital activity and other customer-facing digital touchpoints.
You’ll have experience supporting content or asset development across websites, apps, customer communications or broader marketing activity.
You’ll be comfortable navigating ambiguity and adapting to changing priorities in a fast-moving environment.
You’ll have strong communication and organisational skills, with the ability to manage multiple workstreams while maintaining attention to detail.
You’ll bring sound commercial judgement and know how to balance brand consistency with business objectives.
You’ll be curious, proactive and motivated by finding practical solutions that help teams work more effectively.
Experience within travel, loyalty, retail or another customer-focused industry would be helpful, but isn’t essential.
We might not be right for you if:
You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.
You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.
You prefer a steady-state role with fixed processes; this role is best suited to someone who is curious, embraces change and is motivated by continuously improving how things work
If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.
Diversity and Inclusion
Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership.
We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes.
We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.
Skills Required
- Experience in brand marketing, brand management, or broader marketing role applying and maintaining brand standards
- Experience developing or managing brand assets, guidelines, frameworks or governance processes
- Ability to build relationships and influence stakeholders across teams
- Experience working with agencies and reviewing creative work, providing constructive feedback
- Good understanding of digital brand application across websites, customer journeys, always-on digital activity and other customer-facing digital touchpoints
- Experience supporting content or asset development across websites, apps, customer communications or broader marketing activity
- Strong communication and organisational skills with ability to manage multiple workstreams and attention to detail
- Comfortable navigating ambiguity and adapting to changing priorities in a fast-moving environment
- Sound commercial judgement and ability to balance brand consistency with business objectives
- Experience within travel, loyalty, retail or another customer-focused industry
What We Do
IAG Loyalty is part of International Airlines Group (IAG). We were founded as Airmiles in 1988 and became Avios in 2011, now we’re IAGL and we have over 30 years’ experience in loyalty. We manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, and we have an impressive range of retail, travel and financial services partners of the Avios currency. We’re loyalty pioneers creating the world’s most rewarding experiences. That’s our vision. We help people to enjoy incredible experiences by collecting and redeeming the iconic Avios currency. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions, and produce invaluable data and customer insights to turn customer loyalty into a powerful tool for maximising a brand power and scale. We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours: • We bring passion to our work • We have the courage to reimagine • We focus on agility • We excel in delivery • We keep learning and stay curious • We take belonging seriously Our colleagues bring our vision and values to life every day in all they do. For our business, for our customers and for each other.
