We are looking for a Brand Designer who can take ownership of our visual communication across packaging, digital platforms, and marketing campaigns.
This role requires a balance of creative vision, strong execution, and speed, with the ability to work across both print and digital formats. You will play a key role in shaping how our brand shows up across customer touchpoints — from product packaging to performance creatives.
Key ResponsibilitiesDesign high-quality creatives for social media, ads, website, and marketing campaigns
Create innovative packaging designs that enhance product appeal and shelf presence
Design catalogs, brochures, and print materials aligned with brand identity
Ensure consistency across all visual communication touchpoints
Manage multiple design requirements with quick turnaround times
Contribute to evolving and strengthening the brand identity and visual language
Translate marketing and product goals into compelling visual storytelling
Create designs that balance aesthetics with performance (engagement & conversions)
Explore and integrate AI-powered design tools (e.g., Midjourney, Photoshop AI, RunwayML)
Develop templates, workflows, or assets to improve speed and efficiency
Experiment with new formats and creative approaches
Deliver print-ready files with correct specifications and color profiles
Coordinate with vendors for packaging and print production when required
Ensure output quality across both digital and print formats
Work closely with marketing, product, and content teams
Collaborate with external freelancers or agencies when required
Present design concepts and incorporate feedback effectively
2–4 years of experience in brand/design roles (startup or agency preferred)
Strong portfolio showcasing packaging, social media creatives, and branding work
Experience working on D2C or consumer brands is highly preferred
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma
Understanding of social media formats, performance creatives, and digital design trends
Basic understanding of print production and packaging design
Experience coordinating with vendors for packaging and print execution
Strong typography, layout, and visual storytelling skills
Good understanding of consumer psychology and visual communication
Awareness of marketing performance metrics (CTR, ROAS, conversions) and how design impacts them
Open to feedback and able to iterate quickly based on inputs
Strong collaboration skills with cross-functional teams
Ability to work in a fast-paced environment and manage multiple projects
High attention to detail and ownership mindset
High-performing creatives that drive engagement and conversions
Strong, consistent, and premium brand identity across all touchpoints
Fast turnaround and ability to handle multiple projects
Effective collaboration with cross-functional teams
Experience with AI design tools and workflows
Exposure to packaging materials and printing processes
Basic motion graphics or video editing skills
Experience in wellness, fitness, or D2C brands
Skills Required
- 2-4 years of experience in brand or design roles
- Strong portfolio showcasing packaging, social media creatives, and branding work
- Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign, and/or Figma
- Understanding of social media formats, performance creatives, and digital design trends
- Basic understanding of print production and packaging design
- Experience coordinating with vendors for packaging and print execution
- Strong typography, layout, and visual storytelling skills
- Understanding of consumer psychology and visual communication
- Awareness of marketing performance metrics such as CTR, ROAS, and conversions
- Ability to accept feedback and iterate quickly
- Strong collaboration skills with cross-functional teams
- Ability to work in a fast-paced environment and manage multiple projects
- High attention to detail and ownership mindset
- Startup or agency experience
- Experience working with D2C or consumer brands
- Experience with AI design tools and workflows
- Exposure to packaging materials and printing processes
- Basic motion graphics or video editing skills
- Experience in wellness, fitness, or D2C brands
What We Do
Rasayanam is an India-focused, bootstrapped and profitable direct-to-consumer supplements brand. Founded in 2020, it emphasizes product integrity, scientific validation, rigorous quality standards, transparency, and long-term customer trust. The company has scaled to more than ₹35 crore in annual revenue and aims to become India’s most trusted and credible clean supplement and wellness brand, pursuing disciplined, sustainable, profitable growth over the long term.
