Brand Data Analyst

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

Introducing the Brand Insight & Effectiveness team at Trainline 👋

Our Brand Insight & Effectiveness team’s purpose is to drive forward data-led thinking by executing and delivering high quality research and data-based recommendations to the commercial and marketing side of the business across our UK and International markets.

As a Brand Data Analyst at Trainline, you will... 🚝

• Work as part of a small team within the wider Brand/Marketing department, you will report into the Effectiveness Lead, and support the Head of Brand Insight

• Design and execute analyses that quantify the impact of marketing activity on key commercial outcomes, and turn the findings into actionable insights for media strategy in our key markets (UK, FR, IT, ES)

• Analyse and report on a variety of data. This could be independently or with other functions in the business, such as Data Science, our Effectiveness Lead, Commercial Finance, or the Research team. Then sharing results in a clear and concise manner suitable for different audiences

• Ensure data integrity and develop efficient workflows for marketing and brand performance datasets

• Working closely with the Senior Brand Managers and Brand Directors to ensure our marketing strategy is based on relevant data and insight

• Spotting opportunities for when research or data can help resolve a business problem and being proactive with offering solutions

• Training and support for non-researchers, and supporting the wider teams in engaging with existing data sets.

We'd love to hear from you if you have... 🔍

• 5+ years experience in a data analyst role or similar, working with media agency / in-house marketing teams with understanding of how ATL & Digital media is traded

• Proven experience in marketing analytics, brand tracking, or media measurement

• Understanding of marketing experiment design (test/control)

• Comfort with SQL

• Data analysis & storytelling - able to translate data into a ‘so what’, and combine multiple data sources into a single narrative – including transactional data, media data, surveys, industry data etc

• Familiarity in data visualisation tools (ideally Tableau or similar)

• Communicating findings and implications tailored to a variety of stakeholders and audiences

• Curiosity about consumer behaviour and how data can illuminate brand growth

• Excellent attention to detail

• Excellent project management and organisational skills

A bonus but not necessity:

• Experience with quantitative research methodologies – segmentations, conjoint, tracking

• Familiarity with MMM/econometrics methodologies

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

We're operate a hybrid model to work and ask that Trainliners work from the office a minimum of 40% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

• 💭 Think Big - We're building the future of rail 

• ✔️ Own It - We focus on every customer, partner and journey 

• 🤝  Travel Together - We're one team 

• ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!