The Role
Write engaging digital and offline brand copy, adapting tone and style across formats and campaigns. Collaborate with content and design teams, support brand storytelling, and refine copy based on campaign learnings. The role requires strong English communication, audience awareness, and 2–3 years of digital copywriting experience. It is fully in-office in Mumbai, Monday through Saturday, with an assignment-based hiring process.
Summary Generated by Built In
We’re looking for a Copy writer who can turn ideas into words that feel alive, relatable, and true to the context. You will be the gatekeeper for all written communication that goes out with the brand in the digital and offline space. You will work closely with the content and design team and work directly with the head of research and co-founder at AMINU.
What you’ll do:
- Write digital copy that speaks to our audience, not just fills a space.
- Adapt tone and style for different formats and campaigns.
- Collaborate with designers and content leads to bring ideas to life.
- Learn from past campaigns and constantly refine your craft.
What we’re looking for:
- 2–3 years of experience in digital copywriting.
- Strong storytelling and communication skills in English.
- A natural understanding of how to connect with audiences online.
- Bonus if you’ve worked on social media or digital brand campaigns before.
- Spend some time on AMINU — our website, products, and Instagram.
- We’re looking for someone who understands how we think, not just what we post.
- This role consists of an assignment round to make sure mutual fit
- Fill out this application form
- Attend an interview for us to understand your experiences and for you to understand the role better
- Share an assignment and come down to meet us for the last 2 rounds of discussion
Location: Kandivali West, Mumbai (in-office only, no hybrid/remote options)
Work days: Monday to Saturday (we’re growing fast, and this rhythm helps us stay on pace)
Timings: 10 AM to 7 PM
Compensation: Open to conversation based on your experience and skills!
Skills Required
- 2–3 years of experience in digital copywriting
- Strong storytelling and communication skills in English
- Understanding of how to connect with audiences online
- Experience with social media or digital brand campaigns
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
