Brand & Content Manager (Multiple positions)

Job Description:

Brand & Content Manager

Chicago, IL

Office-based

As the Brand & Content Manager, you will hold a dynamic role driving brand growth, cultural relevance, and omnichannel content excellence across our some of MARS’ most iconic brands including Snickers, Twix, Skittles and Extra. In this role, you will bridge regional execution with global brand strategy—leveraging full-funnel across Paid, Earned, Shared, Owned and platform-level Joint Business Partnerships (JBPs) to build mental availability and convert consumer engagement into sustained commercial growth.

What are we looking for?

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is considered a strong plus.

• 4+ years of progressive brand management, digital marketing, or content creation experience, ideally within the Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG) industry.
• In-depth understanding of modern digital marketing, creator economies, paid social platforms, programmatic media, and performance analytics.
• Proven track record of writing inspiring creative briefs, directing agency partners, and evaluating creative work against strategic brand objectives.
• Strong cross-functional leadership and project management abilities, with a history of executing complex, multi-stakeholder campaigns in high-paced environments.
• Demonstrated expereince of building brands  
• Strong communication and presentation skills
• Able to work with cross-functional partners

• Detail-oriented and strong organizational skills 

What would be your key responsibilities?

  Content Strategy & Activation (50%)

• Integrated Creative Execution: Brief and direct agency partners to deliver platform-first, culturally resonant content optimized for channel-specific behaviors and modern consumer journeys.
• Brand Growth & Activation: Strengthen brand equity across both established category leaders and high-growth challenger brands through non-traditional, earned-first activations that capture outsized cultural attention and consumer buzz.
• Performance & Attribution: Track campaign performance, digital shelf conversion rates, and ROI across every arm of the Paid, Earned, Shared and Owned ecosystem

  Global Brand Stewardship & Asset Syndication (20%)

• Equity & Guidelines Guardian: Protect brand equity by ensuring all regional activations adhere strictly to visual identity systems, core brand positioning, and asset standards.
• Global Toolkit Management: Oversee the creation, curation, and deployment of scalable content toolkits, equipping cross-functional and regional teams with best-in-class campaign assets and channel playbooks.
• Asset Syndication & Efficiency: Drive cross-market sharing and content syndication to eliminate production redundancies and maximize global working media efficiency.
• Innovation & Pipeline Alignment: Partner with global brand and portfolio leaders to align content strategies, platforms, and JBP activations with upcoming product innovations

   Strategic JBPs & Platform Innovation (15%)

• Platform Joint Business Partnerships (JBPs): Lead strategic JBPs with leading digital and social platforms (TikTok, Meta, Snapchat, Pinterest, Reddit) to secure first-to-market media betas, proprietary formats, and exclusive co-creation opportunities.
• Custom Platform Executions: Spearhead high-impact, interactive storytelling formats—such as augmented reality lenses/filters, creator-led content packages, immersive community takeovers, and shoppable media—ensuring all platform-led innovations directly serve brand growth objectives and long-term brand roadmaps.

    Agency, Cross-Functional Leadership, & Budget Ownership (15%)

• Agency Excellence: Steer day-to-day relationships with creative, media, and social agency partners, holding them accountable to clear KPIs, creative excellence, and measurable ROI.
• Cross-Functional Collaboration: Partner closely with Marketing, Consumer Insights, Brand PR, and Media teams to align integrated marketing campaigns with core commercial priorities.
• Budget Stewardship: Manage non-working and production budget allocations across brand lines, maintaining disciplined financial governance and driving ongoing cost efficiency.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.