The Role
Develop and execute external communications and PR plans across brand campaigns, product launches, and corporate moments. Build press relationships, draft press materials, manage media outreach and coverage tracking, support crisis response and events, and identify non-traditional coverage to amplify earned media alongside social and digital teams.
Summary Generated by Built In
About the team
What you will do
What we're looking for
Location and Benefits
About
BandLab Technologies is a suite of music companies building tools and services for the next generation of music creators. Its portfolio includes global social music creation platform BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.A division of Singapore-based Caldecott Music Group (CMG), which also owns Vista Musical Instruments and NME Networks, the company’s mission is to break down the technical, geographical, and creative barriers for musicians and fans worldwide.BandLab is the flagship product of BandLab Technologies, and the world’s fastest growing social music creation platform with a global community of over 100 million users. Its cross-platform ecosystem brings together a next-generation digital audio workstation, an advanced suite of music creation tools and features, and artist services in one place, giving everyone the ability to create music and share it with the world.In 2025, BandLab Technologies was named to Fast Company’s Best Workplaces for Innovators list, recognizing the company’s culture of experimentation, creator-first thinking, and real-world impact.BandLab Technologies commits to fostering diversity and inclusion in all that we do. Regardless of race, gender identity, sexual orientation, disability, religion or any other status protected by law, we offer applicants the equal opportunity to join, belong and flourish in our company.
BandLab Technologies is a collective of global music technology companies built around one idea: that there should be no barriers to making and sharing music. Our brands - BandLab, Cakewalk, ReverbNation, and Airbit — serve creators at every stage of their journey, from first ideas to professional release. Together, they reach hundreds of millions of musicians, producers, and fans around the world.
We're headquartered in Singapore and part of Caldecott Music Group. Our communications team is small, senior, and close to the work, sitting at the intersection of brand, product, and culture, and responsible for helping people understand what we’re building.
About the roleThe Brand Communications Manager will be a core part of the team, developing and executing external communications plans that help BandLab Technologies and its brands show up clearly across launches, campaigns, product releases, and brand storytelling.
We’re looking for someone who can hold multiple projects without losing the thread, build real press relationships, and find compelling angles in work that doesn’t always come with a ready-made headline. You’ll bring a practical sense of how to turn brand activity, product updates, and campaign ideas into timely press stories that support the company’s broader communications priorities.
This role needs equal parts strategic thinking and hands-on execution. Clear writing, sound judgment, and genuine curiosity about the music and creator landscape will take you far here.
We want someone who is genuinely plugged into music culture, not because the job requires it, but because they can't help it. You follow the artists, the platforms, the labels, and the debates. That kind of embedded knowledge is hard to fake and impossible to teach, and it's what separates communications that feel alive from communications that just tick a box.
This role is based at our Singapore HQ with a minimum of three days on-site per week. Early mornings, nights, and weekends will occasionally be part of the job — that's the nature of communications work and we're upfront about it.
This role is based at our Singapore HQ with a minimum of three days on-site per week. Early mornings, nights, and weekends will occasionally be part of the job — that's the nature of communications work and we're upfront about it.
What you will do
You'll contribute across a broad range of communications work, from external campaigns and brand storytelling to corporate moments and day-to-day press. Key responsibilities include:
- Collaborate closely with internal teams to develop communications plans for brand campaigns, product releases, and company initiatives that require brand or press support.
- Build and maintain a strong network of press relationships across corporate, trade, creator, and cultural outlets globally.
- Manage day-to-day press activity across internal teams and external agency partners, including media lists, outreach, follow-ups, coverage tracking, reporting, and next steps.
- Execute communications activity for our brands, working hand-in-hand across multiple internal teams.
- Draft and manage press materials and PR plans for launches and campaigns, including press releases, fact sheets, and written assets that represent us well.
- Support corporate communications efforts including award submissions and industry recognition opportunities.
- Assist with brand reputation and crisis response by monitoring coverage, tracking issues, and escalating what matters.
- Provide on-the-ground support for internal and industry events as needed.
- Identify non-traditional coverage opportunities, including podcasts, newsletters, and the creator-led channels where our audience actually lives.
- Work with social and digital teams to extend earned media impact beyond the press hit.
What we're looking for
- At least 5 years of experience in public relations, publicity, or external communications.
- Exceptional writing. You can turn complex ideas into clear, compelling copy across formats, under pressure, with minimal oversight.
- Solid experience drafting press releases, fact sheets, biographies, and similar materials with real attention to detail.
- Highly organized with strong instincts for prioritization when everything feels urgent.
- Strong editorial judgment and experience creating clear, compelling materials for launches, campaigns, and brand moments.
- Deep knowledge of the earned media landscape and press relationships you've genuinely built.
- Confident in presenting communications plans to internal stakeholders.
- A creative problem-solver who challenges how things have always been done.
- Discreet and professional with sensitive information, and naturally curious about everything we're building.
- Proficient in Google Workspace.
- You bring fresh thinking because you're genuinely living in the space, following the artists, the platforms, the debates, not just monitoring it from a distance.
- You understand that news doesn't keep office hours, and you're okay with that.
- Experience in music, technology, or the creator economy is a genuine plus.
- Familiarity with BandLab Technologies' brands and an appreciation for what music means to the people who make it.
Bachelor's degree or equivalent, preferably in Communications, Public Relations, Marketing, Journalism, or a related field — ideal but not necessary.
Location and Benefits
This role is based in Singapore, with 3 in-office days per week, and is open to candidates who are eligible to work in Singapore without visa or work pass sponsorship.
Early mornings, nights, and weekends will occasionally be part of the job — that's the nature of communications work and we're upfront about it.
BenefitsEarly mornings, nights, and weekends will occasionally be part of the job — that's the nature of communications work and we're upfront about it.
- Healthcare, dental insurance
- Paid annual leave, sick leave, childcare leave, volunteer and maternity leave
- BandLab Technologies staff discount
- Annual bonus
About
BandLab Technologies is a suite of music companies building tools and services for the next generation of music creators. Its portfolio includes global social music creation platform BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.A division of Singapore-based Caldecott Music Group (CMG), which also owns Vista Musical Instruments and NME Networks, the company’s mission is to break down the technical, geographical, and creative barriers for musicians and fans worldwide.BandLab is the flagship product of BandLab Technologies, and the world’s fastest growing social music creation platform with a global community of over 100 million users. Its cross-platform ecosystem brings together a next-generation digital audio workstation, an advanced suite of music creation tools and features, and artist services in one place, giving everyone the ability to create music and share it with the world.In 2025, BandLab Technologies was named to Fast Company’s Best Workplaces for Innovators list, recognizing the company’s culture of experimentation, creator-first thinking, and real-world impact.BandLab Technologies commits to fostering diversity and inclusion in all that we do. Regardless of race, gender identity, sexual orientation, disability, religion or any other status protected by law, we offer applicants the equal opportunity to join, belong and flourish in our company.
Skills Required
- At least 5 years of experience in public relations, publicity, or external communications
- Exceptional writing and ability to turn complex ideas into clear, compelling copy under pressure
- Solid experience drafting press releases, fact sheets, biographies, and similar PR materials
- Highly organized with strong prioritization instincts when multiple urgent tasks exist
- Strong editorial judgment and experience creating materials for launches, campaigns, and brand moments
- Deep knowledge of the earned media landscape and established press relationships
- Confident presenting communications plans to internal stakeholders
- Creative problem-solver who challenges the status quo
- Discreet and professional handling of sensitive information
- Proficient in Google Workspace
- Eligible to work in Singapore without visa or work pass sponsorship
- Experience in music, technology, or the creator economy
- Bachelor's degree or equivalent in Communications, PR, Marketing, Journalism, or related field
- Willingness to work early mornings, nights, and weekends occasionally
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The Company
What We Do
With a lineage of over 30 years of music software innovation, Cakewalk is a world leading developer of powerful and easy to use products for music creation and recording, including award-winning digital audio workstations, innovative virtual instruments and plug-in's. Since BandLab Technologies' acquisition of Cakewalk in 2018, Cakewalk by BandLab is now completely free. Millions of musicians worldwide—including Grammy® and Emmy®-winning producers, composers, sound designers, and engineers—use Cakewalk products daily to produce audio for the professional music, film, broadcast, and video game industries.
