Brand and Social Media Associate at Zoop (Backed by Peak XV)

About Zoop

We’re building India’s biggest live shopping platform. Sellers go live across Facebook, YouTube, and Instagram and now the Zoop Buyer app simultaneously from a single phone - and buyers discover, watch, and purchase in real time. We handle the streaming infrastructure, orders, payments, invoicing, and increasingly, the AI that makes sellers more successful with every stream.

We’re Peak XV-backed, have 1,000+ active sellers across 15+ states, and ship product daily. Live commerce is a category that barely exists in India right now. We’re the ones building it.

About the Role

Live commerce is a new category in India. Most people haven’t heard of it. The ones who have are vaguely aware it’s big in China. Almost nobody understands what it actually looks like here - the sellers, the economics, the energy of a live session where someone sells 200 kurtis in 45 minutes from their living room.

That’s the communication challenge. We’re not marketing a well-understood product to a well-understood audience. We’re building awareness for an entirely new way of buying and selling, and we need someone who can make people feel it - not just understand it intellectually.

This role owns Zoop’s voice across every channel - Instagram, YouTube, Facebook, LinkedIn. You’ll define how Zoop sounds, looks, and feels to the outside world. That means writing copy that’s sharp and consistent, creating reels and videos that actually perform, and building a cohesive brand language that works whether we’re talking to a seller in Surat or a VC on LinkedIn.

You need to be comfortable in front of the camera. Not just willing - actually good at it. A big part of this role is creating content yourself: presenting, explaining, reacting, storytelling on video. You’ll also work with sellers and creators to produce UGC.

The right person for this role thinks about brand as a system, not a one-off. Every post, reel, caption, offline assets and comment is part of how people understand what Zoop is. You’ll be the person who makes sure that system is coherent, compelling, and grows.

What You’ll Do

Brand Voice & Copy

• Define and maintain Zoop’s brand voice across all channels - a tone that works for sellers, buyers, investors, and potential hires simultaneously

• Write all social media copy: captions, scripts, hooks, CTAs, bios, offline assets, descriptions. Everything that has Zoop’s name on it goes through you

• Adapt messaging for different platforms without losing brand coherence: what works on LinkedIn is different from Instagram is different from YouTube

• Write and manage copy for campaigns, launches, announcements, and seller spotlights

Content Creation & Video

• Plan, script, shoot, and publish reels, stories, and short-form video content for Instagram and YouTube

• Be the face of Zoop’s content where needed - present, explain, react, tell stories on camera with confidence

• Create performance-driven content: product explainers, seller success stories, platform walkthroughs, trend-jacking pieces

• Work with sellers and creators to produce authentic UGC that showcases the live commerce experience

• Collaborate with the video editor to ensure final output matches brand standards and performs well

• Manage the complete content lifecycle: ideation → scripting → filming → editing briefs → posting → performance review

Channel Management & Growth

• Own Zoop’s presence across Instagram, YouTube, Facebook, and LinkedIn end-to-end

• Maintain a consistent posting calendar and ensure Zoop stays visible and active across all channels

• Plan and execute organic campaigns designed to grow following, engagement, and awareness

• Understand platform algorithms deeply - what gets pushed, what gets buried, and how to play each platform’s game

• Track analytics across all channels: impressions, reach, engagement rates, follower growth, video performance. Use data to inform what you make next

• Design and execute UGC and influencer/creator collaboration campaigns

YouTube Strategy

• Help build and grow Zoop’s YouTube presence as a key long-form and shorts channel

• Develop a content strategy for YouTube specifically - what formats work, what topics resonate, how to build a subscriber base

• Optimise for YouTube SEO: titles, thumbnails, descriptions, tags, end screens

• Analyse watch time, retention curves, and click-through rates to iterate on what’s working

What We’re Looking For

Must-Have

• Exceptional copywriter - You write clean, sharp, engaging copy. You can adapt tone across platforms without losing the thread. If your writing doesn’t make people stop scrolling, this isn’t the right fit

• Comfortable and confident on camera - you can shoot a reel, present to camera, and produce content that feels natural and watchable.

• Brand systems thinker - you understand that a brand isn’t a logo or a colour palette, it’s a voice. You think about consistency, coherence, and how every touchpoint adds up to a perception

• Deep platform knowledge - you understand how Instagram, YouTube, Facebook, and LinkedIn work. Not just posting, algorithms, formats, best practices, what’s trending and why

• Content production skills - you can ideate, script, storyboard, shoot (phone is fine), and brief editors. You manage the full lifecycle, not just one piece of it

• Data-informed approach - you track performance, you know your numbers, and you let analytics guide your content decisions.

• Basic photography, graphic design sense, and visual storytelling ability

• 1+ years of experience in social media management, content creation, or brand communications

Good-to-Have

• Experience running influencer or creator collaboration campaigns

• YouTube SEO knowledge and experience growing a channel from scratch

• Experience with performance marketing concepts (understanding what drives clicks, conversions, and paid amplification)

• Familiarity with design tools (Canva, Figma) and video editing tools (CapCut, Premiere Pro)

• Experience in e-commerce, marketplace, or startup environments

• Understanding of India’s tier-2/tier-3 retail and seller landscape

What You’ll Get

• Own the brand: You’re not executing someone else’s brand guidelines - you’re building them. Zoop’s voice is yours to define

• Category creation: You’re introducing India to an entirely new way of shopping - that’s a rare creative brief

• Direct impact: Your content directly drives seller acquisition, buyer awareness, and how the market understands live commerce

• Learning & mentorship: Work directly with the founding team on brand and growth strategy

• Career growth: Early-stage company means rapid progression. If you’re good, you’ll be leading a team within a year

How to Apply

Send us your resume along with:

• Links to social media accounts or brands you’ve managed

• 3–5 pieces of content you’re most proud of (reels, posts, campaigns, copy - anything that shows your range)

• A short video (60–90 seconds) explaining what Zoop does, as if you were making it for our Instagram. No polish needed - we want to see how you think and how you present

• Your current and expected CTC