Hybrid - Minimum 2 days on site in London, Tower Bridge HQ
At Houseful, we’re creating the connections that power better property decisions
Do the best work of your life!
Houseful is home to trusted brands Zoopla, Alto, Hometrack, Calcasa, Mojo and Prime location. Together we’re creating the connections that power better property decisions, by unlocking the combined strength of software, data and insight.
We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There’s never been a better time to join us.
We want to make Houseful more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed.
The Brand & Communications Lead is pivotal in shaping and amplifying Alto’s brand presence across the property software market. You’ll design and execute a comprehensive brand visibility strategy that leverages news, insights, and product updates to create a 365-day framework for success.
In this role, you’ll be the reference point for all external-facing communications, ensuring Alto’s voice is consistent and impactful across industry publications, social media, and key events. Collaborating with marketing leadership and product marketing, you’ll position Alto as a thought leader in the prop-tech space, driving affinity, awareness, and visibility.
Key Responsibilities
- Brand Visibility Strategy: Design and execute a year-round brand strategy that maximises Alto’s presence across industry publications, events, and social media channels.
- Content Management: Oversee and optimise on-page content for Alto’s website, ensuring alignment with the brand’s goals and messaging.
- Media Relations: Build relationships with journalists, editors, and industry influencers to secure media coverage, interviews, and thought leadership opportunities.
- Tracking & Measurement: Develop a framework to track and measure brand success, focusing on key metrics such as traffic, brand affinity, and visibility.
- Event Marketing: Plan and execute OOH tactics, including showcasing Alto’s brand at events and points of interest within the property and tech industries.
- Social Listening & Insights: Use listening tools to monitor brand sentiment, track competitive activity, and refine communications strategies.
- Collaboration: Work closely with product marketing and marketing leadership to position Alto’s products effectively and align messaging with broader marketing goals.
Essential Skills
- Proven experience in brand strategy and communications, ideally within SaaS or tech industries.
- Strong media relations skills with a history of securing coverage in industry publications and managing external communications.
- Familiarity with social listening tools and analytics platforms to track and measure brand performance.
- Excellent content management skills, including experience optimising web pages and producing audience-centric messaging.
- A track record of delivering impactful campaigns and events that boost brand awareness.
- Exceptional communication and collaboration skills, with the ability to work effectively across teams.
Preferred Qualifications
- Experience working in or alongside property tech or SaaS industries.
- Knowledge of OOH marketing tactics and event planning for brand visibility.
- Familiarity with content distribution strategies, such as thought leadership campaigns.
What Success Looks Like
Increased brand awareness and affinity, as measured through NPS, media coverage, and social sentiment.
Regular features and thought leadership contributions in key industry publications.
Effective collaboration with marketing and product teams to align brand messaging.
High-impact events and OOH campaigns that showcase Alto’s value to the property industry.
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - Business closed for a period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
What We Do
We’ve recently renamed our wider business to ‘Houseful’, which is why the name might be new to you. By doing so, we can now showcase the breadth of our brands and connected capabilities that are driving progress in the property industry.
Houseful is the leader in residential property software, data and insight - owning and operating a family of trusted and established brands, including Zoopla, Hometrack, Prime Location, Mojo, Alto and Calcasa.
It also means that when you work for one of our brands, you’re part of something much bigger. At Houseful, we are powering better property decisions for everyone - and our door is always open to new applicants, regardless of race, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.
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