The Role
Lead brand and communications strategy across traditional, digital, and internal channels. Develop integrated campaigns, manage reputation and media relations, create high-quality content, coordinate agencies and events, support internal engagement, monitor sentiment and risks, build crisis plans, and track campaign performance and ROI while ensuring healthcare and data-privacy compliance.
Summary Generated by Built In
On behalf of our client, we are seeking a creative and strategic Brand and Communications Manager to strengthen brand positioning, oversee corporate communications, and build meaningful engagement with patients, partners, employees, and the wider public.
The successful candidate will develop integrated communication campaigns, manage the organisation’s reputation, and ensure consistent presentation of the brand across traditional, digital, and internal channels.
Key Responsibilities
- Develop and implement the organisation’s brand and communications strategy.
- Maintain consistent brand identity, messaging, tone, and visual standards.
- Plan and execute corporate, service-line, public-awareness, and digital campaigns.
- Manage website, social media, email, publication, and other communication channels.
- Develop high-quality content, including articles, press releases, speeches, newsletters, and executive communications.
- Coordinate media relations and maintain relationships with journalists and industry stakeholders.
- Monitor public sentiment, media coverage, and emerging reputational risks.
- Develop crisis-communication plans and support responses to sensitive issues.
- Manage external creative, media, public-relations, and production agencies.
- Support internal communication and employee-engagement initiatives.
- Coordinate brand events, stakeholder forums, launches, and community-engagement activities.
- Track campaign reach, engagement, brand awareness, and return on investment.
- Conduct market and audience research to guide communication priorities.
- Manage the communications budget and ensure effective use of resources.
- Ensure public communications meet applicable healthcare, ethical, and data-privacy requirements.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Media Studies, or a related discipline.
- Professional certification in communications, digital marketing, public relations, or brand management is desirable.
- A master’s degree in Strategic Communications, Marketing, or Business Administration will be an added advantage.
- At least seven years of experience in brand management, corporate communications, public relations, or marketing communications.
- A minimum of three years in a managerial or team-leadership position.
- Experience in healthcare, insurance, professional services, or another customer-focused industry is preferred.
- Demonstrated experience developing integrated campaigns and managing corporate reputation.
- Strong content development, media-relations, and digital-communication capabilities.
- Experience managing agencies, budgets, events, and multiple communication channels.
- Excellent writing, presentation, stakeholder-management, and crisis-communication skills.
- Ability to interpret campaign data and translate insights into practical improvements.
Benefits
- Pension
- Medical Insurance
- Phone Allowance
Skills Required
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Media Studies, or related discipline.
- Professional certification in communications, digital marketing, public relations, or brand management.
- Master's degree in Strategic Communications, Marketing, or Business Administration.
- At least seven years of experience in brand management, corporate communications, public relations, or marketing communications.
- Minimum of three years in a managerial or team-leadership position.
- Experience in healthcare, insurance, professional services, or another customer-focused industry.
- Demonstrated experience developing integrated campaigns and managing corporate reputation.
- Strong content development, media-relations, and digital-communication capabilities.
- Experience managing agencies, budgets, events, and multiple communication channels.
- Excellent writing, presentation, stakeholder-management, and crisis-communication skills.
- Ability to interpret campaign data and translate insights into practical improvements.
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The Company
What We Do
EM People & Culture Advisory specializes in delivering innovative, tailored HR solutions that transform how organizations manage, support, and grow their people, focusing on attracting talent and building compliant, engaged, and productive workplaces.
