Brand Analyst

Brand Analyst

This role is eligible for our hybrid work model: 2 days in-office

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. 

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation.

This role, reporting to the Senior Director of Brand Strategy & Consumer Insights, will be critical in driving our brand’s evolution through campaign analysis, consumer research, and meaningful insights that guide brand marketing strategies. You will collaborate closely with the Brand Marketing team to refine our approach to measuring campaign effectiveness, understand our target audiences and bring insights to life that directly inform brand, media and creative strategy.

Why this job’s a big deal:

We are seeking a motivated, data-obsessed team member to unlock deep consumer insights about our travelers and measure the transformative power of our brand marketing campaigns.. 

In this role you will get to:  

• Build and execute measurement frameworks, dashboards and data analyses to measure the effectiveness of our brand marketing efforts, ensuring alignment with business objectives

• Own analysis of brand health, creative pre-testing and advertising effectiveness – including managing external research partners 

• Draft and conduct custom research projects (qualitative and quantitative) to better understand our audiences and solve key business challenges 

• Deliver ongoing competitive analysis and trend forecasting to help inform marketing, PR and product strategies

• Connect the dots between brand health, media performance, and business outcomes

• Provide strategic recommendations to team members and senior management based on analysis and trend observation, directly influencing brand, media and creative strategy

• Manage external agencies to collect inputs for ongoing measurement reporting

Who you are:

• Have 3-5 years experience in a marketing / media analytics role focused on insights, campaign measurement and analysis

• Strong analytical, statistical modeling, and mathematical skills with ability to structure and conduct analyses 

• Strong experience with Tableau, SQL, and Google Analytics 360; experience with R, Python, or similar a plus

• Familiarity with Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus

• Ability to translate data and insights into compelling narratives that guide marketing strategy and decision-making

• Experience designing and executing consumer research projects (qualitative and quantitative) and analyzing brand performance data

• Understanding of the cross-channel brand, media and performance marketing

• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization 

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. 

• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. 

The salary range for this position is: $90,000-$115,000.

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Who we are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. 

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. 

If you want to be part of something truly special, check us out! 

Flexible work at Priceline

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