Brand Activation Show Services Coordinator

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 6 months. This term could be extended based on company business needs.

CW-Brand Marketing III
The Brand Marketing job contributes to the development of marketing initiatives to maximize brand appeal and to ensure customer experience is in line with brand image and strategy. Working independently with limited supervision, this job manages brand marketing projects to conduct and analyze research, identify target customers, and customize marketing messages, media channels and strategies.
Key Responsibilities and Duties

• Researches and assists with the development of marketing strategies to maximize brand appeal for target customers; assists with preparation of recommendations for more senior team members and/or management.
• Compiles and analyzes data on market trends, customer behavior, and competitor activity to identify market opportunities for the brand.
• Analyzes opinion research to determine perceptions of brands, and to identify opportunities for increased marketing/advertising as well as potential for additional product or service prospects.
• Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• Interpreting data for marketing trends and reporting to management for new or potentially new product or service development.
• Collaborates to develop brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• Drafts brand marketing materials that resonate with targeted customer segments to promote brand appeal.
• Develops knowledge of the organization's products, services, and customers by working closely with more experienced team members.
• Helps coach and delegate work to lower level team members.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Overview

This role is responsible for providing support to the Brand Activation Show Services unit.  This role will work to support the Enterprise’s marketing presence at events and sponsorships nationwide. This individual will work with internal business partners and vendors proactively to ensure operational excellence for all program support including ordering exhibit assets and premiums and coordinating logistics. In addition, this role will also provide ad hoc project and event management support for key programs throughout the year as needed.  Some travel will be required.  This role will report to the Head of Show Services.

Conference Show Services Support

• Work with conference program owners on their branded assets, exhibiting and on-site labor needs
• Use Exhibit Force software to place orders for assets to ensure fulfillment and on-site support needs are met
• Process invoices related to conference sponsorship assets
• Work with Show Services vendor to ensure timely fulfillment and on-site support needs are met for conferences
• Make recommendations of asset development and playbook enhancements in support of conference management support.
• Process invoices related to orders; Input expenses into Cvent for tracking
• Work with the overall events team to drive efficiencies
• Assist in the development of DIY tools and process improvements in support of conferences
• Some travel will be required

Required Qualifications:

• Excellent written and verbal communication skills.

• Strong customer service skills, approaching work with a friendly, energetic, approachable, motivated and calm demeanor at all times.

• Ability to multi-task.

• Command of Microsoft suite of products specifically Excel and PowerPoint.

• 1-3 years of prior event management/conference planning experience.

• Cvent experience preferred.

• Strong organizational skills and ability to prioritize tasks.

• Strong project management skills.

Start Date: 15-Jun-2026

End Date: 31-Dec-2026

Travel Required: Yes

Anticipated Posting End Date:

2026-05-26

Base Pay Range: $38.94/hr - $54.32/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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Phone: (800) 842-2755

Email: [email protected]

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