Brand Activation Manager

Posted 7 Hours Ago
Be an Early Applicant
Makati City, Metro Manila, National Capital Region
Mid level
Agency • Marketing Tech
The Role
The Brand Activation Manager will lead transcreation and localization of IMX campaigns, execute BTL marketing programs, and implement on-pack activations. They will work collaboratively with cross-functional teams and external agencies to execute brand programs, manage relationships with key customers, and ensure timely approvals for consumer-facing materials.
Summary Generated by Built In

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

  • Front-Line Brand Activation Manager will:
    • Lead transcreation, localization and real-time amplification of IMX campaigns within the region, working directly with agencies partners across ATL & BTL.
    • Support agreed annual plan through execution of BTL marketing programs inclusive of shopper/POSM, experiential, sampling and consumer promotions.
    • Execute elements of IMX as agreed with the Marketing Manager eg. Radio partnerships, KOL, Outdoor
    • Lead implementation of agreed on-pack activation, consulting with Design Lead and Design Implementation agency
    • Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
    • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
    • Ensure all consumer facing materials are approved in a timely manner by the Brand Director, Marketing Director and local approval process.

What You’ll Do 

Experience

  • Brand activation (4-6 years)
    , but not limited to execution of samplings, events, KOL campaigns, transcreation of communication materials - can be on industry side or in account management in an agency
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Ability to independently execute brand programs
  • Ability to identify needs for campaign localization or customization as necessary
  • Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights)
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Communication Focus

  • Role will require frequent communication with Cluster Frontline Marketing Lead, OU category, other frontline teams, OU IMX and on occasion with C&CL teams.

Role will also interact regularly with external agencies and occasionally with our bottler.What You’ll Need  

  • Marketing activation/execution
  • POS and Experiential marketing
  • Relationship management (with external stakeholders)
  • Team player
  • Growth-oriented thinking
  • Market dynamics in franchise unit
  • Consumer insights
  • Business/Commercial acumen

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.


The Company
HQ: New York, NY
11,000 Employees
Hybrid Workplace
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

Similar Jobs

Pfizer Logo Pfizer

Country Brand Manager, Internal Medicines

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Hybrid
Makati City, Southern Manila District, National Capital Region, PHL
121990 Employees

Smartly Logo Smartly

Paid Social Media Specialist

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Easy Apply
Manila, First District NCR, National Capital Region, PHL
805 Employees

Mondelēz International Logo Mondelēz International

SEA Marketing Innovation Manager

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Hybrid
Manila, First District NCR, National Capital Region, PHL
90000 Employees

Warner Bros. Discovery Logo Warner Bros. Discovery

Brand and Content Marketing Manager, Philippines (6-month contract)

Artificial Intelligence • Digital Media • Gaming • Machine Learning • News + Entertainment • Software
Hybrid
Mandaluyong City, Metro Manila, National Capital Region, PHL
40000 Employees

Similar Companies Hiring

Optimum Media Thumbnail
Software • Marketing Tech • Digital Media • AdTech
Long Island City, New York
270 Employees
Effectv Thumbnail
Marketing Tech • Digital Media • AdTech
New York, NY
2157 Employees
RollWorks Thumbnail
Marketing Tech
US

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account