Our Values
#Stronger together # Strive for excellence
#Consumer & Costumer centricity #Ownership & accountability
How do we plan to continue developing the most revolutionary foods of our time at foodspring? With your help! As fitness food pioneers, our mission starts afresh with each new product. This approach requires great ideas. Pure passion. The best minds in their respective fields. Want to contribute to a dynamic company culture? Want to help change the lifestyle of an entire generation? Then you're in the right place!
About the role
As a Country Activation Manager, you will translate our brand strategy into effective and engaging local campaigns. Your role will involve overseeing the execution of marketing activations, managing local partnerships, executing our presence on social media, managing our strategic PR plan and ensuring brand consistency across all channels. The ideal candidate is highly organized, detail-oriented, and has a passion for managing projects in a fast-paced marketing environment. They should possess strong analytical skills, be proactive, and have excellent communication and collaboration abilities.
Who will you report to: Giovanni Piccoli
Type: Full-time
Location: Berlin
Team: Product & Consumer
What can you expect to work on?
- Execute and Manage Local Campaigns: Localize and implement marketing campaigns, partnering with brand and acquisition marketing channels and sales teams to deliver coordinated execution.
- Go-To-Market (GTM) Activation for Product Launches: Develop and execute comprehensive go-to-market and activation plans for new product launches, ensuring successful market entry and consumer engagement.
- Marketing Calendar Management: Own and manage the marketing and editorial calendar for your country, ensuring alignment with product category objectives, commercial initiatives and brand campaigns.
- Social Media and PR Management: Lead the performance of Organic Social Media, Partnerships, and PR channels, focusing on key KPIs like reach and consumer engagement.
- Content Strategy: Work with the Content Manager to develop and drive content strategies that align with the overall brand strategy.
- Market Analysis and Insights: Partner with research teams to translate audience segments into actionable strategies.
- Event Execution: Collaborate with the event manager to plan and execute local events, maximizing reach and impact.
What you bring:
- BSc. degree in Marketing or a related field.
- 4+ years of experience in brand activation, preferably within a brand or agency setting.
- Proven experience in leading campaign development and execution.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Business-level fluency in English, native language German.
What does foodspring offer:
Company Culture
- Inclusive and international culture coming from 25 countries
- Participation in office parties, team, cultural, sport events to boost your creativity and build team spirit
Work-Life Balance
- A balance between working at home and in our modern and fully refurbished office (currently: 50% per week in the office)
- Opportunity to work abroad for one month per year, within the EU
- 30 vacation days per year
Health & Wellness
- Urban Sports Club discounted partnership
- Taking care of your mental health: Remote mental health services
Additional Perks
- Testing our products plus employee discount on all orders
- Real impact on future of health nutrition by working on unique and exciting projects
Make an impact and Apply now!
If you have any questions, please email the team at [email protected]. For more information about us as an employer have a look at our career page: https://www.foodspring.de/en/jobs.
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What We Do
Foodspring was founded in Berlin in 2013 and since then has been a leading innovator in developing healthy nutrition. We pride ourselves with providing our customers with functional products and services that help them to lead healthier lives whatever their aspiration may be – healthier living, better shape or follow a more responsible lifestyle. Our product range spans protein creams, bars, shakes or additives, all of premium quality, organic and constantly tested versus the highest standards of food safety and quality. Currently we serve our customers across multiple European countries, through our site, through amazon or via premium brick and mortar retailers and we're expanding our geographical footprint. We know well that our success is based on understanding our customers and hence we strive to continuously create additional offerings of relevance for them. We achieve this through in-depth understanding of our clients intentions, through cutting edge product development, top notch go-to-market practice across all our sales channels and flawless logistics and delivery. We are a diverse team of talented people, currently around 200 of us, holding passports from 24 countries, 53% of us are female, 47% male. Talent needs support to perform and grow. This is why good leadership is of utmost importance for us. We train our leaders, have the habit of 3 feedback check-ins annually and develop individualized learning and growth plans for all foodspringers to support building exciting careers. Our culture reflects our online DNA – we're nice and helpful with each other, we like fun at work. Our culture is constantly evolving and all foodspringers contribute to shaping it. If you'd like to join us on our journey, you are invited to get in touch. Either apply for one of our openings or just contact the people team to have a first chat and explore the opportunities to work together.
