Brand Activation Executive Mass Market Channel

Posted 2 Days Ago
Be an Early Applicant
27 Locations
Remote
Entry level
eCommerce • Healthtech • Software
The Role
Supports regional brand activation plans across Southeast European mass-market channels. Responsibilities include analyzing market trends, consumer insights, and sales performance; tracking budgets, KPIs, and business cases; coordinating agencies; supporting retail media initiatives; and collaborating with Sales, Trade Marketing, and Supply Chain teams.
Summary Generated by Built In

Kenvue is currently recruiting for:

Brand Activation Executive Mass Market Channel

This position reports into Brand Activation Lead Mass Market and is based at Maroussi (Athens).

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we are the house of iconic brands. Science is our passion; care is our talent.

Who we are

Our global team is passionate about insights, innovation and delivering the best products to our customers. We put people first, care fiercely, earn trust with science and solve with courage.

What you will do

The Brand Activation Executive for the Mass Market Channel is responsible for supporting the implementation and execution of the regional strategy across SEE markets. This role contributes to business objectives by ensuring effective execution of brand plans.

Key Responsibilities

  • Support the development and execution of the annual brand activation plan
  • Analyze market trends, consumer insights, and sales performance
  • Support business cases and evaluation of new opportunities
  • Assist budget tracking and financial alignment
  • Prepare performance reviews and KPI tracking
  • Ensure consistent execution across markets
  • Support retail media and activation initiatives
  • Assist in developing agency briefs and coordination
  • Collaborate with Sales, Trade Marketing and Supply Chain teams

What we are looking for

Required Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
  • At least years of experience in FMCG brand activation, marketing, or trade marketing
  • Strong organizational skills
  • Strong analytical mindset
  • Good communication and presentation skills
  • Fluency in English and proficiency in MS Office

Desired Qualifications

  • Experience in shopper marketing
  • Hands-on execution mindset
  • Strong interpersonal and collaboration skills
  • Interest in retail media and activation

What’s in it for you

  • Competitive Benefit Package
  • Learning & Development Opportunities
  • Medical plan
  • Pension Scheme
  • Canteen on site
  • Hybrid working approach

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Skills Required

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Experience in FMCG brand activation, marketing, or trade marketing
  • Strong organizational skills
  • Strong analytical mindset
  • Good communication and presentation skills
  • Fluency in English
  • Proficiency in MS Office
  • Experience in shopper marketing
  • Hands-on execution mindset
  • Strong interpersonal and collaboration skills
  • Interest in retail media and activation

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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