GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
About WPPWPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
THE OPPORTUNITY
Bilingual Copywriter (English/Spanish)
Could this be you?
This Multicultural Mid-Level Copywriter will help create communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.
Innovative ideation and concepts, by this Copywriter will be translated into finished assets for all key marketing touchpoints: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD, and this Copywriter will work as part of an agency team to achieve client objectives.
This Mid-Level Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.
In this role you will...
- Take creative direction and turn work around quickly to meet deadlines.
- Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product & event campaigns.
- Possible travel & presenting creative to select Regional Automotive Dealer Advertising Groups or production/shooting on location.
- Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
- Works closely with Account & Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.
- Maintains consistently high standards of Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
- Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
- Submits copy for review and comment.
- Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
- Meets copy deadlines or secures advance approval if additional time is needed.
You have...
- 3-5 years’ experience as a full-time copywriter in a full-service advertising agency.
- Experience with multicultural advertising and growth audiences.
- Experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
- Outstanding command of the Spanish and English languages with solid writing and grammar skills.
- Strong writing and word processing abilities across all advertising disciplines including digital & social media.
- Strong knowledge of branding and conceptual development.
- Ability to talk about our expertise and work, both internally and externally.
- Ability to present and discuss conceptual and tangible ideas, both internally and externally.
- Ability to listen and understand client feedback and feedback from internal critiques.
- Ability to inform and drive synergy across communication platforms.
- Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.
- Create and execute ideas in an efficient, organized way.
- Capable of working on multiple projects simultaneously.
- Strong presentation and negotiation skills.
- Strong conceptual skills.
- Ability to work under pressure and meet deadlines.
- A multicultural portfolio with engaging work across all advertising disciplines is required for consideration.
- Bachelor’s degree or equivalent experience preferred.
- Have physical and mental requirements to meet the above listed job responsibilities.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- 3-5 years' experience as a full-time copywriter
- Experience with multicultural advertising
- Solid writing and grammar skills in Spanish and English
- Bachelor's degree or equivalent experience
What We Do
GTB is a global performance marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.
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