Biddable Media Supervisor, Paid Search

Who we are

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.

We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity. We believe in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.

Overview:

The SEM Supervisor will lead a team of planners and coordinators to execute, manage, and optimize search engine marketing campaigns across Google Ads, Bing Ads, and other search platforms. This role requires a focus on maximizing client ROI while fostering innovative approaches in search strategies. You will collaborate closely with internal teams, external creative agencies, and clients, serving as a point of expertise on SEM best practices and optimization tactics.

Key Responsibilities:

• Develop and implement SEM strategies, including keyword research, campaign structuring, and targeting, to meet client objectives.
• Oversee the daily account management of paid search campaigns, ensuring alignment with client budget caps, quality scores, and impression share metrics.
• Monitor, analyze, and report on campaign performance, delivering actionable insights to clients and internal teams.
• Handle the QA processes, write offs process, and work with partners.
• Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities.
• Serve as the primary contact for clients, providing regular campaign updates and performance insights.
• Maintain a deep understanding of client business objectives to tailor SEM strategies accordingly.
• Conduct client presentations, communicating strategic recommendations and optimization insights.
• Supervise, train, and mentor planners and coordinators, ensuring quality control and adherence to deadlines.
• Conduct regular team reviews, providing constructive feedback to promote growth and skill development within the team.
• Foster a collaborative environment that encourages innovative thinking and strategic rigor.
• Stay current on SEM industry trends, platform updates, and tools to refine and improve Noble People’s SEM strategies.
• Implement and advocate for best practices within SEM, ensuring campaign effectiveness and efficiency.
• Actively participate in cross-functional meetings to integrate SEM insights into broader media strategies.
• Other duties as assigned.

Qualifications:

• Experience in SEM, with a focus on Google Ads and Bing Ads
• Proven track record of managing high-volume campaigns with an emphasis on tactical planning.
• Google Ads Certification (up to date and current).
• Proficiency in developing CPA and SOV bidding strategies within platform.
• Proficiency in Excel, utilizing basic formulas such as SUM, SUMIF, VLOOKUP.
• Competence in SEM tools such as Google Editor, SA360, DV360
• Proven experience onboarding audiences, setting up exclusions and suppressions.
• Excellent written and verbal communication skills, with an ability to convey strategic ideas and performance results to clients and internal teams.
• Experience managing and developing a team of SEM professionals.
• Experience running retail product specific campaigns within Google, Amazon Search, Apple Ads
• Competence with AI platforms such as Microsoft CoPilot and ChatGPT

We take care of you

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.

We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance

Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.