About us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
Overview
As a Betting CVM Strategy Senior Specialist , you will play a relevant role within the Customer Value Management team at Sisal Italy, reporting to the Poker, Card Games & Bingo CVM Manager. You will be responsible for the design, execution, and optimization of promotional campaigns for the related verticals, with the aim of enhancing player engagement, loyalty, and lifetime value.
In this role, you will leverage behavioral data and automation tools (e.g. Promo manager) to deliver high value promotional experiences across the products. You will collaborate closely with colleagues across CVM, Product and Content teams to ensure campaign effectiveness and alignment with broader commercial goals.
What you’ll do:
Plan, build, and execute ATL campaigns or the related verticals, focusing on high-visibility, large-scale initiatives that support game launches, feature adoption, and player engagement and cross-sell.
Own the planning and continuous optimization of key and “always-on” promotions, ensuring performance, sustainability and alignment with broader commercial goals.
Partner with Product teams to support the commercial launch of new games, features, or site functionalities. Co-define promotional priorities and optimize the customer display via on-site and client and mobile app ensuring a full alignment with calendar events, new feature rollouts, and market opportunities.
Maintain campaign reporting and operational processes to ensure flawless execution and internal visibility.
Support the CVM Strategy team in identifying new promotional opportunities and improving campaign effectiveness with a regular monitoring of market competitors.
Act as second-level support for issues related to ATL promotions, collaborating with Customer Care and Tech teams to ensure timely resolution and a seamless player experience.
What you’ll bring:
2+ years of experience in CRM, promotions, or campaign management, ideally in the online gaming industry or a similarly fast-paced, data-driven environment.
Solid knowledge of customer segmentation, lifecycle marketing, and promotional campaign logic.
Strong analytical mindset and attention to detail, with the ability to interpret performance metrics and turn data into actionable next steps.
Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines in parallel.
Collaborative team player with strong communication skills, fluent in both Italian and English.
Hands-on experience with CRM tools and automation platforms would be a great plus (e.g. Optimove or similar).
Passion for poker, cards and/or bingo products and the gaming industry, with a customer-centric approach to problem solving.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
Permanent contract, with Hybrid work.
Discretionary annual performance bonus.
Flutter Sharesave Scheme.
Meal Allowance.
Supplemental Health Insurance and Psychological well-being.
Continuous learning for soft and hard skills.
Support for parents, children and financial aid for mothers.
Volunteering during your working hours.
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.
Top Skills
What We Do
Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.
Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.
Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.
Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.
The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.
Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.
Responsible gaming is in our DNA and it holds the key to our future.
