This is a remote position.
Job Title:BD AssociateEmployment Type: Full Time, Permanent (Remote)
Industry: Education (EdTech)
Department: Sales & Marketing
India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. We excel in assisting international clients to establish themselves in the Indian market. Our mission is to be an unwavering partner in realizing business aspirations in India's economy.
We are seeking a motivated and ambitious Business development professional with strong counseling and enrollment expertise. The role focuses on engaging with parents and students, understanding their academic needs, and guiding them toward suitable online learning solutions. This position plays a critical role in driving student enrollments, ensuring smooth onboarding, and delivering a high-quality parent and student experience.
Manage outreach, admissions, and enrollment through inbound and outbound sales activities.
Engage with parents via calls, emails, and virtual meetings to understand requirements and communicate the value proposition of online schooling programs.
Counsel prospective students and families on academic programs, curriculum pathways, and school activities.
Use Zoho CRM and other automation tools extensively to generate and manage leads, build processes, and ensure error-free student onboarding.
Conduct virtual meetings with parents and students to resolve onboarding queries, concerns, or grievances across all programs.
Prepare and maintain reports, dashboards, and documentation as required.
Collaborate closely with academic, admissions, technology, sales, and operations teams to ensure seamless onboarding and service delivery.
Follow up with existing parents to support renewals, upselling, and cross-selling opportunities.
Stay updated on EdTech industry trends, competitor offerings, and market dynamics to identify new opportunities.
Build long-term relationships with parents and stakeholders through ethical, compliant, and value-driven sales practices.
Undertake additional responsibilities as assigned to support the overall efficiency and success of counseling and enrollment operations.
Requirements
Master’s degree in business, Marketing, Education, or a related field.
4–6 years of experience in B2C sales within the EdTech sector, preferably in school counselling and enrollment roles.
Proven understanding of sales methodologies, customer acquisition, and relationship management.
Experience working in a remote setup is mandatory.
Strong communication and interpersonal skills, with the ability to engage effectively with parents, students, and internal teams.
Proficiency in CRM tools (Zoho preferred) to and manager leads, opportunities, and sales pipelines.
Excellent negotiation and closing abilities to drive enrollments and revenue.
In-depth knowledge of the EdTech ecosystem, customer needs, and market trends.
Familiarity with virtual selling tools and techniques, including online demos and webinars.
Self-motivated, target-driven, and committed to continuous learning and professional growth.
Ability to foster a positive, inclusive, and student-centric environment within a virtual school setup.
Skills Required
- Master's degree in Business, Marketing, Education, or related field
- 4-6 years experience in B2C sales within the EdTech sector, preferably school counselling and enrollment
- Proven sales, customer acquisition, and relationship management experience
- Experience working in a remote setup
- Proficiency with CRM tools and lead management (Zoho preferred)
- Strong communication, interpersonal, negotiation and closing skills
- Experience counseling parents/students on academic programs and onboarding processes
- Familiarity with virtual selling tools, online demos and webinars
What We Do
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, it supports EdTech companies, international schools, universities, and other education providers with market-entry strategy, regulatory guidance, marketing, sales, student acquisition, and execution. The company operates across nine Indian cities and serves global education clients through a 68-member team and reseller network.
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