Summary
The PR and Communications Manager is responsible for all communications related activities for the North American, Central American, and South American markets, including marketing, advertising, events and public relations
The purpose of the role is to create and maintain a favorable public image for Balenciaga in the Americas region (comprising USA, Canada, Mexico, Brazil, Caribbean) and to support department head to ensure synergy across all brand communications & marketing activations.
Job Description
YOUR OPPORTUNITY
PUBLIC RELATIONS AND EVENTS
- Developing and implementing seasonal strategies to promote a positive brand image for Balenciaga in the Americas, including strategic product and brand placements in qualitative print and digital media titles
- Developing and implementing unique product launch strategies tailored to support retail pushes
- Managing all public relations activities for the brand.
- Ensuring Balenciaga maintains a brand-appropriate presence in key digital and print titles across the region.
- Pitching and managing press features
- Manage all event programming needs including but not limited to:
- Location scouting, list creation, PR activity and oversee team for all event logistics and reporting
COMMUNICATIONS
- Manage Internal Communications for the AMER region including internal comms posting and strategy development
- Support Global Brand Partnerships
- Manage Retail Marketing efforts both paid and organic including
- Seasonal asset delivery
- Marketing proposals and Lease Required Dollar activity
- Support Paid Media strategy
- Support and manage VIP needs, create recommendations, support overarching strategy, oversee logistics
GENERAL
- Managing department assistants, specialists, coordinators, and interns
- Oversee vendor and partner invoice process
- Supporting HQ PR, marketing, image, VIP and digital teams with international press and marketing activations taking place in the US and abroad
WHO YOU ARE
- Inspiring through change. At ease dealing with ambiguity
- Understand & appreciate differences. Flexibility & open-mindedness.
- Strong strategy development and implementation skills
- Strong existing relationships with fashion and cultural industry leaders is required.
- Strong leadership and management effectiveness.
- Strong interpersonal, communication and presentation skills and the ability to work effectively with a wide range of media outlets.
- Ability to travel internationally and domestically.
- Relevant experience in designing and implementing strategies related to communication at large.
- Able to conceive and drive messages and projects forward
- High understanding of luxury environment & highly client oriented
- Action oriented paired with solid strategic, analytical, organizational skills (planning and monitoring)
- Strong understanding of broader cultural landscape across the US, Brazil, Canada and Mexico
- Demonstrated skills, knowledge and experience in the design and execution of communication, and public relations activities at large.
COMPENSATION
For individuals assigned and/or hired to work in New York, BALENCIAGA includes a reasonable estimate of the salary or hourly rate range for this role. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.
A reasonable estimate of the current hourly range is $90,000 USD to $105,000 USD.
WHY WORK WITH US?
This is an exciting opportunity to join Balenciaga’s Corporate team as an Associate Store Director who will drive the business and contribute to the brand philosophy. We invite you to become part of a team that offers possibilities to learn and grow.
Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.
DIVERSITY COMMITMENT
Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms; race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, disability, protected veteran status, or other characteristics protected by applicable law, enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for and it is part of our interview process to discuss with you how to excel in our company.
Job Type
Regular
Start Date
2025-03-28
Schedule
Full time
Organization
Balenciaga America Inc.
What We Do
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination”.
