Wix Channels builds the technology that powers Wix’s largest strategic partnerships. Our mission is to create a robust, integration-friendly platform that enables partners to connect to Wix smoothly and deliver high-impact experiences to millions of businesses. We own everything from cross-platform creation funnels, post-creation guidance, POS-first onboarding, account creation and identity flows, to deep API and webhook integrations across partner ecosystems. Your work will directly shape Wix’s 2026–2027 Channels strategy.
Job Description- Lead the development of intelligent, AI-powered migration tools that analyze, interpret, and recreate external websites inside Wix
- Design and develop backend services and APIs that power cross-platform user flows between Wix and major partners
- Implement scalable, secure integration layers (e.g., OAuth2 flows, JIT account creation, SSO, token handling, and cross-platform authentication)
- Build and maintain event-driven flows and webhooks (e.g., site created, product imported, account linked/unlinked)
- Contribute to the modernization of the Channels Platform, focusing on stability, performance, observability, and integration depth
- Collaborate closely with Product, FE, Data, ML, and partner engineering teams to design durable, real-world solutions
- 4+ years of experience as a server engineer
- At least 1 year of experience developing advanced AI products, including implementing and integrating GenAI models (especially LLMs) into production systems
- Proven ability in server solution design, API design, and leading technical discussions
- Strong understanding of business objectives with the ability to translate them into actionable technical tasks
- Excellent communication skills in both Hebrew and English
- Experience with Large Language Models, including prompt engineering, fine-tuning, automatic evaluation, and Retrieval-Augmented Generation (RAG) – an advantage
As a Backend Engineer for the Channels team, you'll play a crucial role in developing and maintaining the technology that drives Wix’s largest strategic partnerships. Your work will directly shape Wix’s 2026–2027 Channels strategy as you design and implement robust, integration-friendly platforms and tools.
Top Skills
What We Do
Wix started out small with a huge idea: To give anyone, anywhere the ability to build a website and create an online presence. Today, with over 200 million users worldwide, we empower any business, community or person to fulfill their dreams and be successful online.
Our vision is big - our drive is bigger.
Why Work With Us
Our work is meaningful. Product innovation is inspired by our users’ unique needs, and how we show up for them can make a big impact on their success. We believe in balancing flexibility and well-being with empowerment and ownership, giving our people the space and support to grow on their own terms and in their own way.
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