African Safari Group (ASG) is a leading luxury travel company specialising in bespoke African safari experiences for international travellers.
We are looking for an experienced B2C Luxury Travel Consultant – Kruger Specialist who combines genuine safari knowledge with proven direct-to-client sales experience.
Professional Kruger and/or Greater Kruger safari experience is an essential requirement for this position.
You will work directly with clients to understand their safari requirements and design tailor-made Kruger experiences. You should be able to confidently advise clients on the differences between the national park and surrounding private reserves, different safari experiences, lodge styles, wildlife expectations and logistics.
This is a direct B2C sales position where you will manage clients from enquiry through to booking and post-trip follow-up.
Key responsibilities include:- Consult directly with clients about their Kruger safari requirements.
- Design and sell tailor-made luxury Kruger and Greater Kruger itineraries.
- Advise clients on lodges, private reserves, safari activities, wildlife and logistics.
- Explain the differences between different Kruger safari experiences and recommend the right option for each client.
- Prepare and present quotations and itineraries.
- Manage the complete sales process from enquiry to confirmed booking.
- Build long-term client relationships.
- Handle objections and confidently close high-value bookings.
- Identify upselling and itinerary-enhancement opportunities.
- Maintain current knowledge of Kruger properties and safari offerings.
- Maintain accurate CRM records and client information.
- Work collaboratively with internal teams to ensure excellent client delivery.
Requirements
- Minimum 1 year's proven experience in direct B2C sales to clients.
- Professional Kruger or Greater Kruger safari experience is essential.
- Strong practical knowledge of the Kruger region.
- Experience selling luxury safari or African travel.
- Proven ability to consult, upsell and close high-value bookings.
- Strong knowledge of Kruger lodges, private reserves, safari experiences and logistics.
- Excellent communication and relationship-building skills.
- CRM experience.
- Strong attention to detail and organisation.
- Ability to work independently in a fully remote environment.
- Genuine passion for safari and wildlife.
Candidates without relevant Kruger safari experience and at least 1 year of direct B2C sales experience will not be considered.
Benefits
- Fully remote – including training and onboarding.
- Consistent training and ongoing support.
- Genuine career growth opportunities.
- Supportive and collaborative company culture.
- Opportunity to work with international luxury travellers.
- Opportunity to develop your career within a rapidly growing African travel company.
- A forward-thinking environment driven by technology, innovation and continuous improvement.
- Leadership from visionary owners who are constantly looking ahead and moving ASG forward.
Skills Required
- At least one year of proven direct B2C sales experience
- Professional Kruger or Greater Kruger safari experience
- Strong practical knowledge of the Kruger region
- Experience selling luxury safari or African travel
- Ability to consult, upsell, and close high-value bookings
- Strong knowledge of Kruger lodges, private reserves, safari experiences, and logistics
- Excellent communication and relationship-building skills
- CRM experience
- Strong attention to detail and organization
- Ability to work independently in a fully remote environment
- Genuine passion for safari and wildlife
What We Do
African Safari Group is a Cape Town-based premier inbound travel agency specializing in Southern and East Africa’s safari experiences, game reserves, and luxury accommodations. It provides full-service, customized holiday planning from initial inquiry through departure, drawing on destination knowledge and promoting ethical tourism that supports African jobs and tourism development for international travelers seeking expertly arranged wildlife and cultural journeys.
