B2B Website Manager

Hybrid in Boulder, Colorado (3 days per week in office - Tuesday, Wednesday & Thursday. Lunch will be provided!)

Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions to help organizations efficiently manage, migrate, and store long-term data with features that make it ransomware resilient. 

We’re looking for a B2B Website Manager with proven experience owning the end-to-end website process - from strategy and planning to execution, optimization, and performance analysis. This role requires a strategic thinker who can also roll up their sleeves to manage day-to-day updates, enhancements, and cross-functional collaboration to drive business results.

Responsibilities:

• Website Management: Perform website updates, create landing pages, and develop messaging/copy to ensure consistency with brand and marketing goals. 

• Website Strategy: Develop and execute comprehensive web strategies that align with business goals, enhance user experience, and drive traffic, engagement, and conversions across all digital platforms. 

• Project Management: Manage website projects, working closely with developers, and marketing colleagues to implement updates and new features. 

• SEO & Performance Optimization: Lead SEO strategy and execution to ensure content is optimized for search rankings and organic traffic growth. 

• User Experience (UX) & Information Architecture (IA): Ensure the website is intuitive, engaging, and optimized for conversion by monitoring user behavior and making recommendations for improvements. 

• Marketing Campaign Support: Collaborate with campaign, content and MarTech colleagues to create landing pages, campaign tracking, and web-based assets that drive lead generation. 

• Web Analytics & Reporting: Monitor website performance, engagement, and conversion rates using Google Analytics and other tools, providing insights, recommendations and tactical execution of enhancements. 

• Cross-Functional Collaboration: Work with internal teams and external agencies to align website efforts with broader marketing, branding, and product positioning strategies. 

• Website Maintenance & Best Practices: Manage content updates and website refreshes to ensure consistency, accessibility (WCAG compliance), and brand alignment. 

Qualifications: 

• 6-10 years of experience in website management for B2B sectors.

• Must have directly managed or been part of a small team responsible for the full website lifecycle, gaining hands-on exposure to all key aspects from strategy to execution.

• Proven proficiency with content management systems (e.g., WordPress, Elementor) and familiarity with web development technologies (HTML, CSS, JavaScript). 

• Strong knowledge of SEO best practices and experience with tools like Google Analytics, SEMrush, or Moz. 

• Strong project management skills with the ability to handle multiple tasks simultaneously. 

• Excellent communication and collaboration skills, with the ability to work cross-functionally across teams.  

• Analytical mindset with the ability to interpret web performance data and translate it into actionable improvements.  

• Bachelor's degree in Marketing, Communications, Digital Media, or relevant experience

COMPENSATION: Base salary range: $85,000 to $125,000. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved. 

BENEFITS: 

Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes: 

• Medical, dental and vision insurance 

• 401K with matching 

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options 

• Short-term and long-term disability insurance 

• Employee Assistance Program 

• Paid vacation, holidays, and sick time 

• Educational reimbursement   

• Hybrid work, in office Tuesday/Wednesday/Thursday 

WHY SPECTRA? 
Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. Work out on your own or with our trainer at one of the on-campus gyms; enjoy a people first work culture and grow in your career with peers second to none. 

 Applications will be accepted on an ongoing basis, until the requisition is closed.  

Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law. 

***Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.