The Role
Drive B2B distributor and channel sales for Stockarea’s trade portal across Kolkata and West Bengal. Responsibilities include acquiring and onboarding distributors, super stockists, wholesalers, and dealers; expanding territory and category coverage; activating partners; conducting field visits and presentations; gathering market intelligence; managing sales pipelines; and coordinating internal teams. The role focuses on battery and electronics markets and requires extensive regional travel, relationship-building, negotiation, and distributor network development.
Summary Generated by Built In
Meinigar Technologies Pvt Ltd, Chennai
Job Description
Position Title: B2B Sales Executive – Trade
Job Location: Kolkata, West Bengal
Experience required: 3+ years
Job Type: Full - Time
About Stockarea:
Stockarea is a leading player in the logistics and freight forwarding industry, dedicated to providing innovative and efficient supply chain solutions. Our comprehensive services span across warehousing, Transportation, Global Logistics and Inventory management, tailored to meet the unique needs of businesses in a fast-evolving marketplace. With a strong focus on leveraging technology and data-driven insights, Stockarea ensures that our clients' operations run smoothly, cost-effectively, and with a high level of customer satisfaction. Our mission is to empower businesses by optimising their supply chains, enabling them to focus on their core operations and achieve sustainable growth.
Key Roles and Responsibilities:
1. Identify and acquire Super Stockists, Distributors, Wholesalers, and large Dealers across West Bengal, focusing on battery and electronics categories.
2. Develop and expand a district-wise and category-wise distributor network across Kolkata, Greater Kolkata, and major markets in West Bengal.
3. Build and maintain a comprehensive database of distributors, market contacts, product categories, brands, and territory coverage.
4. Approach business owners, promoters, directors, and sales heads to present the Stockarea Trade Portal and drive distributor registrations.
5. Onboard distributors, assist with profile management, understand product requirements, and connect them with relevant products and brands.
6. Activate registered distributors by generating enquiries, creating business opportunities, encouraging repeat portal usage, and resolving operational issues.
7. Conduct regular field visits, distributor meetings, product presentations, and follow-ups to convert prospects into active channel partners.
8. Build relationships with distributor associations, trade groups, and industry stakeholders while generating leads through referrals, exhibitions, and networking.
9. Identify emerging markets, new product categories, growing brands, and distribution opportunities within the battery and electronics industries.
10. Gather market intelligence on pricing, distributor margins, demand trends, credit expectations, competitor activities, and brand penetration.
11. Coordinate with internal teams to address distributor requirements, improve onboarding experiences, and facilitate business development opportunities.
12. Maintain a structured sales pipeline and submit regular reports on leads, meetings, registrations, active distributors, territory coverage, enquiries, and business opportunities.
Key Performance Indicators (KPIs) :
1. Distributor Acquisition: Number of qualified Distributors and Super Stockists onboarded.
2. Geographic Coverage: Expansion of distributor networks across districts and key markets in West Bengal.
3. Category Coverage: Development of distributor networks across battery, electronics, and emerging product categories.
4. Distributor Activation & Engagement: Number of active distributors on the Stockarea Trade Portal and enquiries/interactions generated.
5. Business Development: Qualified brand opportunities, business enquiries, orders, and commercial opportunities generated.
6. Network Quality & Market Intelligence: Quality of verified channel partners, competitor insights, and regular market reports.
Requirements
1. Strong B2B and channel sales skills.
2. Existing distributor relationships in West Bengal.
3. Strong knowledge of the West Bengal distribution market.
4. Excellent communication and negotiation skills.
5. Ability to meet and influence business owners.
6. Strong relationship-building capability.
7. Ability to work independently and develop a market from the ground up.
8. Good understanding of distributor economics.
9. Strong follow-up and sales pipeline management.
10.Basic knowledge of CRM, Excel and sales reporting.
11. Willingness to travel extensively across West Bengal.
12.Laptop Mandatory
13.Language skills: Hindi (Mandatory) & English (Other Languages would be an added advantage)
Preferred Industry Background:
Candidates with current or prior Sales experience in Battery Manufacturing, Electronics, Consumer Durables industries will be preferred
Only those candidates can apply who:
1. Are available for full-time (Kolkata, West Bengal).
2. Are willing to join immediately.
Skills Required
- 3+ years of sales experience
- Strong B2B and channel sales skills
- Existing distributor relationships in West Bengal
- Strong knowledge of the West Bengal distribution market
- Excellent communication and negotiation skills
- Ability to meet and influence business owners
- Strong relationship-building capability
- Ability to work independently and develop a market from the ground up
- Good understanding of distributor economics
- Strong follow-up and sales pipeline management
- Basic knowledge of CRM, Excel, and sales reporting
- Willingness to travel extensively across West Bengal
- Laptop
- Hindi language proficiency
- English language proficiency
- Sales experience in battery manufacturing, electronics, or consumer durables
- Availability for full-time work in Kolkata, West Bengal
- Willingness to join immediately
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The Company
What We Do
Stockarea is a warehousing technology company providing flexible, on-demand logistics services through a collaborative digital network. Its platform helps businesses and shippers find and use warehousing, transportation, fulfillment, freight-forwarding, inventory-management, and supply-chain services. The company serves manufacturers, distributors, traders, importers, exporters, e-commerce businesses, OEMs, and other organizations seeking scalable logistics infrastructure and standardized services at transparent prices.
