B2B Marketing Manager

About TLA 

TLA is a Liverpool-based automotive lead generation specialist with over 20 years of experience. We work with some of the UK's most prestigious automotive brands including BMW, Mercedes, Ford, and Volkswagen Group. Helping them connect with new car buyers and drive incremental sales. 

We build technology and processes that engage hard-to-reach car buyers at every stage of their research and buying journey. Our proprietary Customer Acquisition Platform and network of owned automotive publishers; including Green.Car, Askaprice, CarKeys, and VanGuide, give us a unique position in the market. 

The Role 

This is a newly created, senior position within TLA's Marketing team. 

We are looking for a broad B2B marketeer who is a self-starter, motivated by delivering on commercial objectives, and enjoys delivering on those objectives through great content, communications, and events. As B2B Marketing Manager, you will own and deliver TLA’s B2B marketing strategy across demand generation, content, events, and PR – driving qualified pipeline, market awareness, and brand authority within the UK automotive sector. 

You will take strategic ownership of TLA’s B2B marketing function, working closely with the commercial team and the fractional Head of B2B Marketing to drive measurable pipeline contribution through demand generation, account-based marketing, and brand-led demand. This role will report directly to the Head of Growth.  

Key Responsibilities 

B2B Demand Generation & Pipeline Contribution 

• Own and deliver TLA’s B2B marketing strategy, with clear accountability for pipeline contribution and commercial outcomes 

• Develop and run integrated marketing programmes (including ABM) that generate qualified leads and influence pipeline across the OEM target list 

• Define and evolve TLA’s commercial messaging and positioning across the customer acquisition platform and publisher network proposition 

Content & Demand Generation 

• Own and deliver a structured B2B content calendar, including: 

• 12 podcasts per year (monthly cadence) 

• 4 webinars per year (quarterly cadence) 

• 4 newsletters per year (quarterly cadence) 
• Ensure all content drives measurable demand generation outcomes, supporting MQL volume, pipeline influence, and brand authority
• Collaborate with internal stakeholders to surface insights, data, and market narratives

B2B Events & PR

• Own planning and delivery of TLA-hosted events (panels, charity, workshops) with the commercial outcomes as the primary measure of success

• Manage TLA's participation in industry events with clear targets for opportunities generated and accounts influenced 

• Manage TLA’s B2B PR activity including industry commentary, thought leadership placements, and brand positioning in the UK automotive market

B2B Marketing Collateral 

• Develop and maintain sales enablement materials, case studies, and B2B proposition decks 

• Ensure all collateral accurately reflects TLA's evolving products, data, and capabilities 

Website Ownership 

• Own TLA's B2B website as a core demand generation asset 

• Continuously improve structure, content, and relevance aligned to business priorities 

Cross-functional Alignment 

• Work closely with Commercial, Marketing, and Product/Data teams to ensure marketing activity is aligned to commercial priorities and demonstrably influences pipeline 

• Report on marketing performance against commercial KPIs (MQL/SQL volume, pipeline influence, cost-per-lead, ROI) to senior leadership

Skills & Experience 

Essential 

• 5–8+ years in broad B2B marketing roles with demonstrable commercial accountability
• Proven experience owning and delivering multi-channel B2B marketing programmes
• Strong B2B demand generation mindset with quantified outcomes from previous roles (pipeline contribution, MQL/SQL volume, conversion rates, ROI)
• Ability to develop clear, compelling messaging aligned to commercial propositions
• Experience deploying integrated marketing programmes across content, events, PR, email, and digital channels
• Senior stakeholder management skills — confident influencing across commercial and leadership teams
• Experience owning content programmes (podcasts, webinars, thought leadership)
• Commercially fluent — able to translate marketing activity into revenue outcomes and defend marketing investment against commercial KPIs
• Self-starter who is motivated by delivering on commercial objectives and comfortable building and owning a function rather than executing within an established one
• Highly organised with the ability to manage multiple concurrent initiatives

Desirable 

• Experience in automotive, media, publishing, or lead generation environments 

• Familiarity with CRM systems and marketing-to-sales workflows 

• Experience managing or optimising B2B websites as demand generation tools 

• Understanding of data-led marketing or platform-based propositions 

• Experience with B2B marketing performance measurement (engagement metrics, attribution, pipeline) 

What We Offer 

• Salary of £45,000 – £50,000 depending on experience 

• Hybrid working — Monday & Tuesday at our Liverpool Office and WFH remainder of the week 

• A senior, autonomous role with real ownership and impact 

• The opportunity to build and shape TLA’s B2B marketing function in a growing and competitive market 

• A collaborative, values-driven team that cares deeply about the work it does 

Our Values 

• We care… about clients, car buyers, colleagues, and the work we do 

• We love… learning and challenging ourselves to develop and improve 

• We innovate… to find new ways of delivering better results and experiences 

• We win… by helping our clients win and by making progress as a team 

PLEASE NOTE: This role is only open to those with the right to work in the UK without the need for sponsorship or visa, now or in the future.