B2B Marketing Specialist

Posted 24 Days Ago
Be an Early Applicant
Fort Lauderdale, FL, USA
In-Office
45K-55K Annually
Mid level
Fintech
The Role
Creates and publishes B2B content across social media, blogs, websites, landing pages, and email campaigns. Manages community engagement, applies SEO and AI search optimization, designs marketing collateral, maintains WordPress pages, and tracks content and lead-generation performance. The role supports brand visibility, qualified lead generation, and sales pipeline growth while collaborating closely with the Head of Growth.
Summary Generated by Built In

* This is a Monday - Friday, in-office position in Fort Lauderdale, FL 

At Xendoo, Inc., we believe small business owners deserve the same financial clarity and expertise that big corporations take for granted. Since 2016, we've been on a mission to fuel the ambitions of entrepreneurs across the country — handling the bookkeeping, accounting, financial reporting, and taxes that keep businesses moving, so owners can focus on what they do best. As a VC-backed, tech-forward company, we've built proprietary technology that sits at the core of everything we do, and as a preferred partner of QuickBooks Online and Xero, our clients benefit from seamlessly integrated, best-in-class tools. With our recent acquisition of an AI platform purpose-built for CPAs, we're not just keeping pace with the future of accounting — we're leading it.
We serve the builders: franchise owners, ecommerce founders, tradespeople, medical practices, tech startups, and hospitality operators. And we don't just manage their numbers — we help them understand them, giving owners the knowledge they need to make their next big move.
Our team runs on five values that aren't just words on a wall: Care Deeply, Be Curious, Think Critically, Own It, and Be Relentless. They shape every decision we make and every relationship we build.  The goal? To champion the success of 50,000 small business owners by 2030. We're growing fast, and we're just getting started.
The Role
We are looking for a creative, versatile B2B marketer who can write, design, and publish content that drives real business results. You will own day to day content execution across social media, our blog, and our website, working directly with our Head of Growth to build brand visibility and generate qualified leads. This role is ideal for someone who understands how content performs in both traditional search and AI tools like ChatGPT, Perplexity, and Google AI Overviews.

What You Will Do

  • Plan, create, and publish content across LinkedIn, Facebook, Instagram, and other social channels
  • Manage community engagement, including responding to comments and messages and building relationships with our audience
  • Write blog posts, articles, landing page copy, and email content for small business owners and franchise leaders
  • Create content and campaigns that generate qualified leads and support the sales pipeline, including gated content, landing pages, and email nurture sequences
  • Apply SEO best practices and emerging AI search (LLM) optimization strategies to increase visibility and traffic
  • Design social graphics, blog images, and marketing collateral using Adobe Creative Cloud, following Xendoo brand standards
  • Build and update pages in WordPress and keep website content fresh and accurate
  • Track content performance and lead results and share insights to improve outcomes
  • Outreach strategies in digital and traditional formats. 

What We Are Looking For

  • 2 to 4 years of experience in content marketing, social media, or digital marketing
  • B2B marketing experience with a track record of creating content that drives lead generation
  • Excellent writing and editing skills with a portfolio of published work
  • Working knowledge of SEO and how AI tools surface and cite brand content
  • Experience creating and publishing pages in WordPress
  • A self starter who can manage multiple projects and deadlines

Big Pluses

  • Design experience with Adobe Illustrator and Google Slides
  • Experience with HubSpot, Semrush, or Google Analytics
  • SaaS, fintech, or franchise industry experience

Salary Range: $45,000 - $55,000
Here at Xendoo, we enjoy a Monday through Friday workweek (even during tax season) so you can enjoy a healthy work/life balance.  Additionally we offer;

  • Medical, Dental, Vision and Life Insurance
  • Generous PTO and Paid Holidays
  • 401(k) with employer matching
  • Casual dress code- jeans and t-shirts
  • Complimentary lunch for the team every Friday
  • Free Gym on location
  • Fun and collaborative environment

Our location is friendly to the tri-county area close to I-95.   

Come join Team Xendoo!  We are excited to meet you!

Xendoo is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability.

Skills Required

  • 2 to 4 years of experience in content marketing, social media, or digital marketing
  • B2B marketing experience with a track record of creating content that drives lead generation
  • Excellent writing and editing skills
  • Portfolio of published work
  • Working knowledge of SEO and how AI tools surface and cite brand content
  • Experience creating and publishing pages in WordPress
  • Ability to manage multiple projects and deadlines independently
  • Design experience with Adobe Illustrator and Google Slides
  • Experience with HubSpot, Semrush, or Google Analytics
  • SaaS, fintech, or franchise industry experience
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The Company
HQ: Fort Lauderdale, FL
36 Employees
Year Founded: 2016

What We Do

Xendoo is a fintech company in the online accounting and bookkeeping space serving small businesses. Our technology enables us to provide three simple monthly rates that include bookkeeping, sales tax, tax planning, corporate tax return filing, and unlimited access to a dedicated CPA team.

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