B2B Marketing Manager

Posted Yesterday
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Hiring Remotely in USA
Remote
Senior level
Hardware • Logistics
The Role
Own ASC Global’s high-volume B2B email marketing channel, including campaign planning, database segmentation, deliverability, automation, testing, copywriting, compliance, and performance measurement. Partner with sales and leadership to generate enquiries, RFQs, and revenue from OEM, engineering, procurement, and manufacturing audiences. Maintain CRM and data quality while optimizing campaigns for inbox placement, responses, and commercial outcomes.
Summary Generated by Built In

This is a remote position.

B2B Marketing Manager

Most B2B email gets deleted unread. We want ours to turn into orders.

ASC Global works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to get the right offer in front of the right buyer at the right moment.

We're looking for a hands-on B2B marketing manager to own our high-volume email marketing and turn our database into a steady stream of enquiries, RFQs and revenue. This is not a newsletter role. It's for someone who has run email at serious scale, knows how to keep it landing in the inbox, and measures success in orders, not open rates.

What you'll do
  • Run email at scale. Plan and send high-volume campaigns to OEM buyers, engineers and procurement teams worldwide, from stock and availability offers to shortage alerts and market updates.

  • Own the data. Build, segment and clean our lists, and keep our CRM accurate enough to put the right part in front of the right buyer.

  • Protect the inbox. Manage deliverability and sender reputation: domain authentication, warm-up, list hygiene, bounces and complaints.

  • Automate the journey. Build sequences and nurture flows that take a contact from first email to first RFQ.

  • Test everything. Subject lines, offers, timing and segments. Keep what works and drop what doesn't.

  • Write emails people answer. Short, sharp copy and subject lines that busy buyers act on.

  • Prove it works. Track replies, enquiries, RFQs and, ultimately, revenue generated by email, not just opens and clicks.

  • Stay compliant. Keep every campaign within email and data-protection rules, such as GDPR and CAN-SPAM, in every market we reach.

  • Work hand in hand with sales. Align campaigns with stock, pricing and sales priorities, working closely with the CEO and the sales team.

Who you are
  • You have 5-8+ years of B2B marketing experience, including at least 3 years running mass email campaigns hands-on. Experience in electronic components, semiconductors, distribution, industrial, manufacturing or a similar technical industry is a strong advantage.

  • You've sent at scale and can prove it, with list sizes, volumes and results you can point to.

  • You're fluent in at least one marketing automation platform (HubSpot, Salesforce Marketing Cloud, Marketo or similar) and a CRM.

  • You understand deliverability. SPF, DKIM, DMARC, warm-up and inbox placement aren't a mystery to you.

  • You're data-driven. You segment, test and read the numbers before you decide.

  • You think commercially. You care about RFQs and revenue, not vanity metrics.

  • You're hands-on and self-directed, and comfortable working directly with leadership.

Nice to have
  • Exposure to procurement, supply chain or the independent distribution market

  • Experience mailing international audiences across several regions and languages

  • Familiarity with data and outbound tools such as Apollo, ZoomInfo or Lusha

  • Experience using AI tools for copy, personalisation and segmentation

This role is not for you if your email experience is mainly B2C or eCommerce flows, or the occasional newsletter. We need someone who has run serious B2B email programmes and knows what makes a buyer respond.

Why join
  • You'll own email as a revenue channel, not a side project.

  • You'll get first-hand access to a global market most marketers never see.

  • Compensation is competitive and based on experience and industry knowledge.



Skills Required

  • 5–8+ years of B2B marketing experience
  • At least 3 years running mass email campaigns hands-on
  • Experience sending email campaigns at scale, with measurable list sizes, volumes, and results
  • Fluency in at least one marketing automation platform such as HubSpot, Salesforce Marketing Cloud, Marketo, or similar
  • Experience with a CRM
  • Understanding of email deliverability, including SPF, DKIM, DMARC, warm-up, and inbox placement
  • Data-driven approach to segmentation, testing, and campaign analysis
  • Commercial focus on RFQs, enquiries, and revenue rather than vanity metrics
  • Hands-on, self-directed, and comfortable working directly with leadership
  • Experience in electronic components, semiconductors, distribution, industrial, manufacturing, or a similar technical industry
  • Exposure to procurement, supply chain, or independent distribution markets
  • Experience mailing international audiences across multiple regions and languages
  • Familiarity with Apollo, ZoomInfo, Lusha, or similar data and outbound tools
  • Experience using AI tools for copy, personalization, and segmentation
Am I A Good Fit?
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The Company
150 Employees
Year Founded: 1996

What We Do

ASC Global is a service-oriented, broad-line stocking distributor of electronic components with offices worldwide. It serves technology-driven companies as a global supply-chain partner, providing component distribution, sourcing, and market insight to OEM, EMS, and MRO customers. Founded in Florida, the company emphasizes responsive, client-focused service and quality while supporting purchasing, brokering, order management, and other international supply-chain needs across its global operations.

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