B2B Marketing Manager - NYC - Fintech - Salary range: 150K - 200K depending on experience - Start date: January/February

At Adaptive, we are a global technology company specializing in building bespoke trading platforms for the world’s top financial institutions. From concept to deployment, we partner closely with our clients to design and deliver high-performance, resilient systems that provide a true competitive edge.

With teams in London, New York, Barcelona, Montréal, and Manila, we work across time zones to deliver world-class results. Our proprietary technologies, including Aeron®, power some of the most demanding and high-performance capital markets systems, supporting trading desks around the globe.

We have exciting news! We’re now looking for a strategic, creative, and execution-focused Marketing Manager to drive demand generation and campaign execution across the North American market. If you thrive at the intersection of strategy and hands-on delivery, and love turning big ideas into meaningful results, THIS IS FOR YOU! 

• A seasoned B2B marketer with a passion for translating complex ideas into compelling campaigns
• Comfortable navigating ambiguity and energized by fast-paced, high-growth environments
• Equally strategic and hands-on, able to think big and execute quickly
• A self-starter who takes ownership of outcomes and isn’t afraid to make informed decisions
• A natural collaborator who communicates clearly and builds strong cross-functional relationships
• Deeply familiar with the North American market: its nuances, audiences, and opportunities

• Partner with the Head of Marketing to align demand generation with broader marketing and business goals
• Plan, execute, and optimize integrated, multi-channel campaigns to drive awareness and high-quality leads and nurture them through the sales funnel
• Manage campaigns across email, social, content, paid media, and ABM, ensuring consistency, creativity, and impact at every stage
• Collaborate across the marketing team (product, events, digital) for cohesive campaign execution
• Support the development of marketing content, from blogs and whitepapers to webinars and case studies
• Maintain a strong focus on the North American market, tailoring strategies to reflect regional trends, customer needs, and competitive dynamics
  

• Extensive experience in B2B marketing, ideally within tech, finance, or capital markets
• A strong track record of driving demand and pipeline through multi-channel campaigns
• Experience marketing to both technical and business audiences across the U.S.
• A knack for translating technical insights into compelling, business-focused content
• Proven ability to work cross-functionally with sales, product, and field teams
• Familiarity with CRM and marketing automation tools [Hubspot preferred]
• The confidence and autonomy to lead initiatives, make informed decisions, and deliver measurable results
• A bias for action and adaptability, you’re comfortable with ambiguity and thrive in dynamic environments

WHY US: 

• To be immersed in high-standard engineering culture. Our fantastic team takes pride in crafting complex technical solutions but also loves sharing their knowledge and helping you grow professionally. Come and be a part of the team of extraordinary minds at Adaptive, you can learn from anyone here and share your knowledge, which is the beauty of it.
• To take part in the growth and development of a great FinTech company.
• Our teams feel free to speak up, make suggestions and raise concerns.
• Collaborative team environment: we all work together, respect each other, and pitch in.
• Great consideration for work/life balance (highly-flexible, hybrid working model, well-being benefits…). The balance between professional and personal life is massively important to us.
• We work hard to provide a positive, collaborative and inclusive culture and to positively impact our staff and local communities through different well-being, diversity and inclusion programmes.

WHAT PEOPLE THINK OF US:

You can check our Glassdoor page.

BENEFITS  (What we offer in return // what you’ll get ):

We create benefits with YOU in mind.

• 23 days of vacation per calendar year plus 11 public holidays
• Group disability insurance: short-term and long-term (60% and taxable)
• 401K safe harbor plan where we match contributions up to 5% of base pay on a paycheck-to-paycheck basis (you can opt-in after 90 days of service)
• Gym subsidy of up to $50 per month (and we pay the taxes on that so it's a real $50) post probation.
• Life insurance at 2 x salary
• Commuter benefits
• Health Savings Account and Flexible Spending Account

THE PROCESS

Long interview processes are stressful and boring, and that is not us. We want to make sure that everything runs smoothly. 

• First, you will chat with one of our amazing Recruiter 
• Then, you will chat with AK, our Head of Marketing. Beforehand, we will ask you to prepare a short exercise (don’t worry, we will explain everything when the time comes!). 
• You will then meet a member of our great Marketing Team in our office, followed by an informal conversation with our Local Director - this chat will be more for you to ask all the questions you might still have. 

But don’t worry; We will explain everything to you step by step.

A little tip for you during those stages:
Collaboration is massively important to us, so don't hesitate to share your thoughts, ask questions, ask for help if needed, etc. :)

DIVERSITY AND INCLUSION:
Diversity and inclusion are key to a great workplace, and Adaptive is better when it’s more representative of the world around us. We want everyone to feel comfortable bringing their whole selves to work without any fear of judgment or negativity.
All we ask is that our colleagues are respectful, collaborative, passionate about what they do, and have the skills needed to be successful in their roles.

Background check: the employment is subject to an acceptable background check that will be run by Adaptive.

E-Verify: Adaptive Financial Consulting Inc. makes use of E-Verify to validate someone's right to work in the US. We will provide the Social Security Administration, and, if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.