This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL
The Company
Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.
The Opportunity
The B2B Marketing Lead will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.
You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.
What you'll do
- Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
- Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
- Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
- Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
- Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
- Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
- Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.
What you'll bring
- B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
- Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
- 0→1 ABM or B2B Program Development: Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch.
- Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
- Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.
- Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.
- Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.
- Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.
- Industry Context: Experience within healthcare and workforce development is a significant advantage.
The First 90 Days
- 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.
- 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).
- 90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.
Pay: $110k - $125k
Skills Required
- 7-10 years of B2B marketing experience supporting complex, multi-stakeholder sales cycles
- Experience designing and launching account-based marketing or B2B programs from scratch (0->1)
- Event management and trade show sponsorship/booth execution experience
- Experience in sales enablement or field marketing, including creating pitch decks, one-pagers, and ROI tools
- Exceptional writing and messaging skills for C-suite and VP-level buyers
- Fluency with modern CRM and marketing automation stacks and use of AI-enabled workflows
- Analytical, data-informed mindset focused on pipeline influence and rapid iteration
- Demonstrated ability to set strategy and execute hands-on (full-stack execution)
- Experience within healthcare and workforce development
What We Do
The new economy needs a new approach to education. Education is no longer a one-time investment at the beginning of one's career, it's a lifelong pursuit. At Springboard, we offer an educational experience that empower our students to thrive in this new world order. We believe that each of us is unique, so are our learning needs. The ideal learning experience should be designed to fit our life’s pace, with support from advisors and mentors who understand us. We believe that education should prepare us for the real world, and that working on meaningful projects under the guidance of industry experts is one of the best ways to get there. We know that learning is hard work, and we are here to support you at every step -- our students’ success is our first priority. We have an amazing community of students, mentors and alumni. Join us!
Why Work With Us
Springboard’s core values inform our culture, determining what behaviors are rewarded, tolerated, or unforgivable. As an ambitious, mission-driven team, some values are obvious choices: we care about customer success, and encourage an always-learning mindset. We consider the impact we want to have on others, and we're proud of the work that we do.
