B2B Marketing Executive

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll do:

• Develop and create compelling content for various marketing channels, including websites, social media, email campaigns, press releases, brochures, and advertisements.
• Plan and execute integrated marketing campaigns to achieve specific objectives, such as product launches, lead generation, or brand awareness. This includes setting campaign goals, target audience identification, and budget allocation.
• Build and maintain relationships with media outlets, journalists, and influencers. Develop and distribute press releases and manage media coverage.
• Manage and grow the company's social media presence by creating engaging content, monitoring conversations, and analyzing social media performance metrics.
• Develop and execute email marketing campaigns, including creating content, segmenting email lists, and analyzing campaign performance.
• Oversee advertising initiatives, including online and offline advertising, paid social media campaigns, Google Ads, and other promotional activities.
• Ensure consistency in brand messaging and identity across all communication channels, including visuals, tone of voice, and style.
• Conduct market research to identify industry trends, customer preferences, and competitive landscapes. Use data to inform communication strategies.
• Plan and execute marketing events, trade shows, webinars, and product launches. Coordinate logistics, promotion, and post-event evaluation.
• Track and analyze the effectiveness of marketing communication efforts using key performance indicators (KPIs).
• Generate regular reports to assess the impact of campaigns and make data-driven recommendations for improvements.

What you’ll need:

• Bachelor's degree in marketing, communications, or a related field (Master's degree may be preferred for managerial positions).
• Proven experience in marketing communication, advertising, or public relations.
• Strong written and verbal communication skills.
• Proficiency in using marketing and analytics tools.
• Creative thinking and the ability to generate innovative ideas.
• Excellent project management and organizational skills.
• Familiarity with industry trends and best practices.