B2B Lifecycle Marketing Associate

Hey!

We’re a fun team.

We’re looking to hire a B2B Lifecycle Marketing Associate who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you’ll report to our BDM and work closely with our HubSpot Specialist to ensure we’re maximizing every touchpoint in our marketing funnel to drive conversions. Your primary KPI? Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, sms and phone.

This position is ideal for someone with 2+ years of experience managing B2B lifecycle marketing and a passion for data, automation, and optimizing customer journeys. You must be proficient in HubSpot and skilled at running targeted campaigns that move prospects down the funnel.

Key Responsibilities:

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.

• Own newsletter campaigns to engage and nurture leads.

• Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.

• Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.

• Track and optimize our calling efforts — caller ID, follow-up tracking, etc. 

• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.

• Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.

• Develop and optimize marketing automation workflows in HubSpot.

• Track and report on campaign performance metrics weekly.

• Maintain and update performance dashboards with the latest data.

• Map customer journeys in Miro and create visual workflows.

• Work closely with sales to align lifecycle marketing efforts with pipeline goals.

• Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.

• Optimize and refine existing lead nurture sequences to increase booking rates.

• Drive experiments to improve email deliverability and response rates.

• Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

Career Growth:

This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take on more strategic ownership of the customer journey. 

This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.

Qualifications:

• 2+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)

• Proficient in HubSpot.

• Experience setting up and optimizing email, SMS, and automation workflows.

• Strong analytical skills—you’re obsessed with tracking, reporting, and improving performance.

• Ability to create and maintain performance dashboards.

• Experience running A/B tests to improve conversion rates.

• Strong project management and organizational skills with keen attention to detail.

• Excellent communication skills, particularly in a remote, fast-paced environment.

• Fluent in English—there’s no copywriter to manage, so you’ll need to handle messaging yourself.

• You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.

• Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets