Marketing Automation Lead
This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. Successful candidate will execute campaigns , while also looking for opportunities to automate and find efficiencies to the process. This individual partners effectively with business and technology partners to define and implement Campaigns in platform.
Key Responsibilities and Duties
- Develop Email campaigns in Salesforce Marketing Cloud – leveraging Content Builder and Journey Builder
- Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at-scale.
- Collaborate with Business partners to capture Campaign requirements.
- Monitor campaigns and provide campaign execution metrics and reporting.
- Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
- Support user testing and QA processes to ensure quality and integrity of automated programs developed
- Deep domain expertise in marketing automation, with extensive experience in HTML coding.
- Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
- Ability to author early-stage use-case requirements.
- Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
- Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required:
- 3 + years of Salesforce Marketing Cloud and/or comparable marketing technology system.
Preferred:
- 5 + years of Salesforce Marketing Cloud and/or comparable marketing technology system.
- University Degree
Anticipated Posting End Date:
2025-06-01Base Pay Range: $100,000/yr - $150,000/yrActual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: [email protected]
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of TIAA Global Capabilities, click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
TIAA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TIAA and has not been reviewed or approved by TIAA.
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Retirement Support — Employer-funded retirement plans, a pension, and matching contributions are emphasized as signature strengths that materially bolster long-term savings. Complimentary advisory resources and a retiree healthcare savings program further reinforce retirement preparedness.
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Parental & Family Support — Generous paid parental leave and caregiver leave are paired with adoption/surrogacy assistance and back-up child/elder care. Additional supports such as Milk Stork and tutoring resources signal a family-friendly design.
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Healthcare Strength — Multiple medical plan options, strong dental and vision coverage, and automatic life and disability insurance are offered. Wellness resources, mental health support, and tax-advantaged accounts enhance overall health security.
TIAA Insights
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What We Do
Every worker deserves a secure retirement. For more than 100 years, weʼve delivered it for millions of people—and weʼre not done yet. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us. And weʼre hiring. When you work at TIAA, youʼre making a difference in the lives of our clients. Weʼre always on the lookout for great people to become part of our coalition of champions and are committed to providing equal opportunity across all employment practices as we believe our employees have a right to a diverse and inclusive workplace. Join our team today in the fight to help more people to and through retirement.
Why Work With Us
TIAA provides financial security for millions and offers our employees opportunities to grow in a culture that embraces diversity, innovation, and high performance.
