AVP, Lifecycle Marketing

Axos Bank

Target Range:

$100,000.00/Yr. - $140,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The AVP, Lifecycle Marketing is a strategic and innovative leader focused on leveraging advanced analytics and data science to drive personalized marketing campaigns and optimize revenue growth. This role emphasizes the use of data to power cross-sell, upsell, bundling, and increasing wallet share, ensuring exceptional customer experiences across all channels. The ideal candidate will possess strong data analysis and marketing skills, with a proven ability to develop and execute data-driven personalization strategies that align with monetization goals.
We are on the lookout for a passionate, energetic and forward-thinking AVP of Lifecycle Marketing & Demand Generation to redesign our end-to-end customer experience with a spotlight on Activation & Retention, Monetization & Anti-churn, and Mobile app banking and adoption. This pivotal role plays a crucial role in steering Axos through significant growth and innovation phases, utilizing marketing automation, data, and personalization to create impactful customer journeys.
We are on the lookout for a passionate, energetic and forward-thinking AVP of Lifecycle Marketing & Demand Generation to redesign our end-to-end customer experience with a spotlight on Activation & Retention, Monetization & Anti-churn, and Mobile app banking and adoption. This pivotal role plays a crucial role in steering Axos through significant growth and innovation phases, utilizing marketing automation, data, and personalization to create impactful customer journeys.

Responsibilities:

• Omnichannel and Channel Leadership: Command the lifecycle marketing strategy, focusing on customer engagement and retention, and reactivation/ anti-churn across B2C/DTC and B2B segments. Develop and oversee comprehensive channel strategies to optimize the customer journey. For B2B, implement Account Based Marketing, sales enablement, and pipeline strategies to enhance B2B engagement and conversion, ensuring a seamless alignment between marketing efforts and sales objectives
• Data-Driven Personalization: Utilize data analytics and marketing automation for personalized customer experiences at scale, refining the customer lifecycle for improved engagement, conversion, and loyalty
• Demand Generation & Content Marketing: Create compelling demand generation and content marketing strategies that attract, engage, and convert, driving growth and customer loyalty/advocacy
• Data Analysis & Reporting: Oversee the execution of marketing campaigns across various channels to deepen engagement and retention across client segments and the overall consumer journey. Assist in setting up, monitoring and analyzing campaign performance metrics, providing regular reports to stakeholders
  • Use data insights to recommend improvements and optimize future campaigns
• Lifecycle-Focus: Continually analyze the existing customer lifecycle and touch points. Stay updated on industry trends, competitor activities, and customer preferences to identify opportunities for new campaigns and enhancements to existing ones to drive greater engagement, retention, and keep Axos at the forefront of the market
• Cross-Functional Collaboration: Serve as a growth catalyst by encouraging collaboration across various internal teams, ensuring unified goals, strategies, and execution plans, particularly in the development, activation, and enhancement of GTM Strategy

Qualifications:

• Bachelor's or Master's degree in Business, Data Science, or related discipline
• 7+ years of marketing experience with significant focus on lifecycle market automation, channel strategy (email, messaging (SMS, Push etc) print-on-demand, chatbot), data analytics, personalization, ABM, and demand generation across B2C/DTC and B2B environments   
• Technical Proficiency: Tech-savvy with hands-on experience in CRM, Marketing Automation platforms, Customer Data Platforms (CDP), Analytics, Personalization, and other MarTech tools. Experience with Salesforce (Sales, Service & Marketing Cloud) is a great asset
• Analytical Prowess: Outstanding analytical abilities, with a knack for turning data insights into actionable marketing strategies that drive customer engagement and retention, and business outcomes
• Email & Marketing Automation Metrics: Deep knowledge of marketing automation and email marketing metrics, including deliverability, engagement rates, and conversion optimization
• Customer Experience Design & Journey Mapping Skills: Experience in designing customer journeys and scenarios across channels and transactions
• Passion & Drive: High-energy, passionate, and possesses a can-do, no-excuse attitude, inspiring teams towards achieving marketing excellence
• Stellar Communication: Exceptional ability to communicate, articulate and execute complex strategies, ensuring alignment and collaboration across teams and with executive leadership
• Industry Experience: Banking/Finance/FinServe/FinTech background

What We Offer

• A Culture of Innovation: Be part of a team that is not just adapting but leading the charge in the ever-evolving finance sector
• Growth Opportunities: We emphasize personal and professional growth, offering opportunities to tackle challenging projects, attend workshops, and engage in conferences
• Competitive Compensation: Enjoy a competitive salary, bonus, and benefits package that rewards your contribution and dedication

#LI-Onsite

#AxosBank

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.