AVP- Customer Analytics

JOB PURPOSE:

The role holder is responsible for managing Card customer lifecycles including Acquisition and Portfolio with predictive/prescriptive analytics (building and monitoring) for PBG both ETB/NTB inclusive. The role holder is responsible for managing all cross-sell and upsell customer communications and enables an Artificial Intelligence (AI) driven organisation and liaisons with business and IT project team to help build a roadmap and implement the same. Develop and execute a comprehensive data strategy with business goals and drives value. By turning data, insights & banking trends into strategy & roadmap for journeys, channels, products.

ACCOUNTABILITIES:

Core Responsibilities:

• Work closely with business segments and managing senior stakeholders within PBG so that they can leverage the power of analytics capabilities and turn analytic insights recommendations to support acquisition, cross-sell, up-sell, retention and win back
• Monitor and report on demand and performance trends, market share and competitive intelligence; correlate trends with pricing actions; prepare and present materials for head of products and other executive audiences
  • Interpret results of financial models, apply learning in portfolio and acquisition analytics
  • Refine analytics activities to broaden monetization scope across ideation, innovation, product lifecycle management
• Drive customer segmentation basis demographics, purchase patters to tailor to client value proposition development across client segments.
• Perform quantitative analysis to design acquisition/customer lifecycle strategies and used champion-challenger approach to implement the strategies
• Lead and mentor analysts to establish a high performance unit.
• Establish and maintain excellent inter-department communication so that roles, requirements, dependencies, decisions, and work processes are clearly articulated and understood

Specific Accountabilities

• Collaborate with the product team, marketing team, digital team, distribution team to understand the existing customer acquisition journey. Work with the teams to plan and implement AI driven optimisation activities to raise conversion for products.
  • • • Managing and reporting on product conversion metric to the higher management and engage/enable a roadmap to improve customer engagement through right product/service for each customer.
• Bring interesting and relevant industry perspectives, insights and ideas to key stakeholders

Minimum Qualification:

• Master’s Degree in related field (Business, Mathematics, Statistics or related field) is required.
• Experience must include strong skills in analysis, campaign management, Artificial Intelligence / Machine Learning model, Card analytics

Minimum Experience:

• Minimum of 15+ years of progressively responsible experience in retail banking or card consulting space where both professional and management capability have been clearly demonstrated