The Role
The AVP, Creative leads the creative development for Naturium, overseeing brand campaigns, production, and creative consistency across all touchpoints while managing a multidisciplinary team.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The AVP, Creative is a pivotal role within the Naturium marketing team. As head of creative, this position is responsible for the full funnel of creative development from conceiving global brand campaigns, executing all brand production and delivering go-to-market content across all consumer touchpoints. It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.
The role will manage art direction, graphic design and copy writing functions. Thought leadership is extremely important. As part of the marketing leadership team, this candidate will have a central role to play in developing brand vision and strategy.
Key Responsibilities:
- Creative vision: set a creative vision of Naturium that inspires and delights our consumer via bold disruptive ideation
- Brand messaging: in collaboration with Brand team, consistently refine brand messaging
- Codification of brand: be the ultimate safeguard of brand creative identify. Develop methods and process to guarantee creative consistency globally whilst integrating localization
- 360 touchpoint management: responsible for aesthetic consistency of all creative touchpoints across O+O environments. Will work closely with owned, earned, paid and VM teams to guarantee effective deployment of brand visual identity
- Campaigns: drive the creative brief and outcome of all brand campaigns
- Production: holds ultimate responsibility for all production (pre, post and everything in-between)
- Creative assessment: responsible for evaluation of all content performance and feeding of learnings into future creative
- Multitouch point expertise: being an expert on a broad range of platforms and translating the brand into platform native content that reflects the brand creative vision is essential to this role
Key Requirements:
- 10+ years of progressive experience in creative leadership roles, ideally within beauty, lifestyle, or consumer goods.
- Proven ability to concept and execute 360° brand campaigns across digital, retail, social, and experiential channels.
- Strong portfolio showcasing innovative, high-impact creative work across multiple touchpoints.
- Demonstrated experience leading and inspiring multidisciplinary creative teams, including art direction, design, and copywriting.
- Deep understanding of creative production processes, including casting, pre/post-production, and content delivery.
- Skilled in maintaining and evolving brand identity and guidelines across global markets.
- Strong strategic thinking and storytelling ability with a consumer-first approach.
- Excellent collaboration and communication skills; experience working cross-functionally with marketing, product, and executive teams.
- Highly organized with the ability to manage multiple projects in a fast-paced, high-growth environment.
- Passionate, curious, and culturally attuned creative leader with a bias for action and innovation.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Brand Campaigns
Creative Leadership
Design
Digital Content
Marketing
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
