The Role
Drive revenue growth for audio-visual products and solutions by meeting sales targets, managing vendor and client relationships, negotiating contracts, and closing major deals. Own AV product roadmaps and lifecycles, research market trends, establish pricing and discount structures, forecast sales, manage channel partnerships, and collaborate with technical, operations, and marketing teams. Attend industry trade shows and networking events to support market expansion.
Summary Generated by Built In
We are seeking an experienced AV Product & Sales Manager to drive revenue growth and manage the lifecycle of Audio-Visual products and solutions. The role is responsible for achieving sales targets, developing strategic partnerships, managing vendor relationships, and leading market expansion initiatives.
Job Summary:
Set and meet revenue targets and sales quotas.Build relationships with key vendors, clients, system integrators, and partners. Lead contract negotiations and close major AV deals. Establish competitive pricing structures, profit margins, and discount tiers for integrators and other customers.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets.
- Build relationships with vendors, clients, system integrators, consultants, and partners.
- Lead contract negotiations and close major AV projects.
- Define and manage the product roadmap for AV hardware and software solutions.
- Research market trends, emerging technologies, and competitor offerings.
- Attend trade shows, exhibitions, conferences, and networking events.
- Forecast monthly, quarterly, and yearly sales performance.
- Manage product lifecycle from concept to launch and end-of-life (EOL) phase-outs.
- Develop pricing strategies, discount structures, and profit margins.
- Collaborate with technical, operations, and marketing teams.
Requirements
- Strong knowledge of AV technologies and solutions.
- Proven experience in AV sales, product management, or systems integration.
- Excellent negotiation, presentation, and communication skills.
- Strong public speaking and project management abilities.
- Experience with pricing strategy and channel management.
- Results-oriented with strong analytical capabilities.
Skills Required
- Strong knowledge of AV technologies and solutions
- Proven experience in AV sales, product management, or systems integration
- Excellent negotiation, presentation, and communication skills
- Strong public speaking and project management abilities
- Experience with pricing strategy and channel management
- Results-oriented with strong analytical capabilities
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The Company
What We Do
Tech First Gulf is a Dubai-based, value-added IT distributor serving the Middle East and Africa. The company delivers leading technology brands with fast availability and regional support, while specializing in volume distribution, audio-visual systems, IT infrastructure, and cybersecurity. Its business sits at the intersection of technology distribution and IT services, supporting regional access to enterprise technology and related solutions for customers.
