Auto - Loyalty Strategy & Competitive Intelligence Lead

Posted Yesterday
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4 Locations
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead loyalty strategy and competitive intelligence for captive auto finance brands. Analyze customer, market, and partner data, build business cases, define success metrics, and partner cross-functionally to implement and measure loyalty initiatives that drive retention, acquisition, and financial outcomes.
Summary Generated by Built In

Shape how loyalty is built, measured, and improved in a fast-moving auto finance business. In this role, your insights will influence strategy for both end customers and our manufacturer and retailer partners. You will connect customer behavior, competitive signals, and financial outcomes to recommend actions leaders can execute. If you enjoy turning complex data into clear decisions, this is a high-impact opportunity.

As a Vice President, Loyalty Strategy & Competitive Intelligence Lead in Chase Auto Private Label Captive Finance, you own competitive intelligence for loyalty, acquisition, and attrition and lead loyalty initiatives that deliver measurable business outcomes. You will help us and our manufacturer partners understand the competitive landscape and where we can win through targeted experiences, offers, and retailer enablement. You will partner across analytics, finance, marketing, digital product, and operations to build business cases, define success metrics, and track performance. We value clear thinking, strong collaboration, and practical recommendations that improve results.

Job responsibilities
  • Lead the development of a loyalty strategy for private label captive finance brands grounded in customer insights and partner objectives
  • Analyze internal, third-party, and market data to assess loyalty performance, customer behavior, and offer effectiveness
  • Conduct competitive intelligence and competitive analysis to identify trends, gaps, and differentiated opportunities
  • Build business cases and cost-benefit analyses, including opportunity sizing, investment needs, risks, and trade-offs
  • Develop and maintain executive-ready reporting that tracks initiative performance against defined metrics
  • Translate complex analysis into concise recommendations and decisions needed for senior leaders and partners
  • Partner with cross-functional teams to implement loyalty initiatives and operationalize measurement plans
  • Improve analytics and reporting processes by applying automation and emerging technology capabilities
  • Define and track testing approaches to evaluate loyalty actions and inform iterative improvements
  • Support partner discussions with insights on positioning, performance, and actionable growth opportunities
Required qualifications, capabilities, and skills
  • Bachelor’s degree
  • 7 years of experience in strategy, marketing, consulting, finance, analytics, loyalty, automotive, or related fields
  • 3 years of experience using customer, portfolio, market, or performance data to generate insights and recommendations
  • 3 years of experience building business cases and conducting cost-benefit analysis tied to financial outcomes
  • 3 years of experience performing competitive analysis and translating competitor and market trends into strategic implications
  • Experience creating executive-level materials that summarize analysis, recommendations, and actions required
  • Experience working with cross-functional stakeholders to define success metrics and drive delivery against them
  • Demonstrated experience using automation, analytical tools, or emerging technology to improve insight generation or decision support
  • Demonstrated ability to manage multiple priorities and deliver in a fast-paced, ambiguous environment
  • Demonstrated ability to lead through influence, including driving alignment and accountability across teams
Preferred qualifications, capabilities and skills
  • Experience developing and implementing initiatives that improve loyalty, retention, engagement, or customer experience
  • Experience in captive finance, automotive finance, or partnering directly with automotive manufacturers
  • Experience shaping loyalty strategy for both consumer and partner audiences
  • Hands-on experience with segmentation, forecasting, propensity modeling, or test-and-learn measurement approaches
  • Experience building partner-facing business cases supported by customer insights and financial analysis
  • Experience improving digital experiences related to loyalty, targeting, or offer delivery
  • Experience with retailer enablement strategies that drive loyalty outcomes at the point of sale
About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Skills Required

  • Bachelor's degree
  • 7 years of experience in strategy, marketing, consulting, finance, analytics, loyalty, automotive, or related fields
  • 3 years using customer, portfolio, market, or performance data to generate insights and recommendations
  • 3 years building business cases and conducting cost-benefit analysis tied to financial outcomes
  • 3 years performing competitive analysis and translating market trends into strategic implications
  • Experience creating executive-level materials summarizing analysis and recommendations
  • Experience working with cross-functional stakeholders to define success metrics and drive delivery
  • Demonstrated experience using automation, analytical tools, or emerging technology to improve insight generation or decision support
  • Ability to manage multiple priorities and deliver in a fast-paced, ambiguous environment
  • Ability to lead through influence and drive alignment across teams
  • Experience developing and implementing initiatives that improve loyalty, retention, engagement, or customer experience
  • Experience in captive finance, automotive finance, or partnering with automotive manufacturers
  • Experience shaping loyalty strategy for both consumer and partner audiences
  • Hands-on experience with segmentation, forecasting, propensity modeling, or test-and-learn measurement approaches
  • Experience building partner-facing business cases supported by customer insights and financial analysis
  • Experience improving digital experiences related to loyalty, targeting, or offer delivery
  • Experience with retailer enablement strategies that drive loyalty outcomes at point of sale

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental health coverage are comprehensive, with on-site clinics, preventive care, and specialized supports such as maternity nurse guidance and fertility treatments. Wellness activities can help offset copays and out-of-pocket costs, reinforcing the perceived strength of health benefits.
  • Retirement Support A 401(k) with dollar-for-dollar matching and additional automatic pay credits reflect strong employer-backed retirement savings. An employee stock purchase plan and related financial programs further bolster long-term financial support.
  • Leave & Time Off Breadth Paid time off, sick time, holidays, and generous parental leave are provided alongside family medical leave and adoption/fertility assistance. Additional programs like caregiver support and volunteer time off expand the breadth of time-away options.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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