Audience Strategy Manager

Posted 6 Days Ago
Be an Early Applicant
Manhattan, NY
Mid level
AdTech • Big Data • Marketing Tech
The Role
The Audience Strategy Manager will work with various teams to create compelling responses and partnership proposals for brand and agency partners, ensuring alignment and effective presentation. This role requires collaboration with Sales, Trading, and Activation teams and maintaining client-facing collateral while leveraging knowledge of the programmatic ecosystem.
Summary Generated by Built In

YOU WILL:

- Work across teams to develop compelling responses for brand and agency partners in a timely manner, collaborating internally for alignment, and assembling in concise presentations.

 

- Collaborate with Sales, Trading, and Activation teams to craft partnership proposals that demonstrate a deep understanding of the partner’s objectives while complementing Audigent's brand and product suite.

 

 - Develop, evolve, and maintain Audigent's client facing collateral (eg. general presentation, one-sheets, etc.)

 

WHO YOU ARE:

- 3-4 years experience in digital advertising, programmatic advertising, marketing, etc.

 

- Familiar with the programmatic ecosystem with a strong working knowledge of audience and targeting strategies.

 

- Exceptional written skills required to build tailored proposals for top agencies and clients.

 

- Advanced skills using Adobe Creative Suite, Microsoft Office Suite, and general design / story telling skills are a plus. 

 

- Creative mind needed for ideation of compelling solutions that connect our offerings to any brand or partner.

 

- Strong knowledge and understanding of digital media, emerging platforms, social media, pop culture, trends, and technologies.

 

- Interest and knowledge about various passion points (music, sports, news, talk, podcasts, etc.).

 

- High degree of professionalism with strong interpersonal and presentation skills.

 

- Strong organizational and process skills.

 

- Experience with project management tools like Jira, Trello, Monday, etc. a plus.

 

-Bachelor’s Degree

CCPA Disclosure Notice Here




Top Skills

Adobe Creative Suite
Microsoft Office Suite
The Company
HQ: New York, NY
84 Employees
On-site Workplace
Year Founded: 2016

What We Do

Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom and many others.

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