Audience Engagement Manager

Posted 29 Days Ago
Be an Early Applicant
Hiring Remotely in Toronto, ON, CAN
In-Office or Remote
Junior
Digital Media
The Role
Manage Scientific American’s content across social and distribution platforms while maintaining editorial voice. Analyze traffic and engagement data to guide posting strategy, oversee partnerships with aggregators such as Apple News, moderate on-site discussions, and collaborate on short-form video. Adapt editorial stories for social formats, respond quickly to breaking news, identify platform trends, and serve as a public voice for the brand.
Summary Generated by Built In

Audience Engagement Manager

Scientific American

About Scientific American
Scientific American covers the most important and exciting research, ideas, and knowledge in science, health,
technology, the environment, and society. It is committed to sharing trustworthy knowledge, enhancing our
understanding of the world, and advancing science. Founded in 1845, Scientific American is the oldest continuously
published magazine in the United States. It has published articles by more than 200 Nobel Prize winners and reaches
more than 20 million people around the world each month through its website, print and digital editions, newsletters
and app. It reaches millions more through social media and other platforms.

About the Role

Scientific American is looking for an Audience Engagement Manager who lives online and can spot a shift in the algorithm before it shows up in our traffic. This is a junior-to-mid-level role for someone who wants to be the public voice of the brand and takes that responsibility seriously.

What You'll Do
• Post and manage content across all platforms, maintaining our editorial voice and style. We are a news
organization, so we post multiple times a day on each platform and often require quick-response posting for
breaking news
• Track and analyze traffic and engagement data to inform what we post and when
• Serve as point person for distribution partnerships and aggregators (Apple News and similar)
• Moderate and manage the on-site Discussions tool, suggesting prompts, analyzing responses, and reporting to
leadership what works and what doesn't
• Collaborate closely with the multimedia desk on short-form and vertical video
• Work across desks to adapt stories for social formats without diluting them

Who You Are
• 2-3 years in social media, ideally at a publication or media company
• Fluency with Canva, a social management platform (e.g., Sprinklr), and analytics tools (e.g., Chartbeat)
• Sharp instinct for platform trends and how to translate them into brand-appropriate content
• Comfortable being the face of the brand publicly — writes and posts in a consistent, recognizable voice
• Strong collaborator across editorial, video, and audience teams

Please upload your resume and a cover letter explaining why you’re passionate about engaging audiences and how you’d do that for Scientific American.

This job posting is for a current vacancy.

Scientific American is an enthusiastic equal opportunity employer that values diversity, equity, and
inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
differences are valued, and innovation thrives.

Reasonable accommodation is available for qualified individuals with disabilities, upon request
when contacted for an interview. We thank all candidates for applying. Only those candidates
selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making. All evaluations are conducted by our human resources team and
hiring managers.

Skills Required

  • 2–3 years of experience in social media, ideally at a publication or media company
  • Fluency with Canva
  • Experience with a social management platform such as Sprinklr
  • Experience with analytics tools such as Chartbeat
  • Strong understanding of platform trends and brand-appropriate content
  • Ability to write and post publicly in a consistent brand voice
  • Strong collaboration skills across editorial, video, and audience teams
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The Company
HQ: Midland, Ontario
129 Employees
Year Founded: 1995

What We Do

LabX Media Group is a leading B2B science media company delivering award winning editorial, essential industry news, analysis, and insights for members of the scientific research and life science communities. LabX Media Group connects laboratory professionals with the resources to help them make smarter buying decisions through powerful, market-leading brands — In addition to the flagship LabX, the Group includes Lab Manager, The Scientist, Technology Networks, Drug Discovery News and IFLScience which together represent an unmatched editorial platform and interactive community for the laboratory industry.

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