OVERVIEW OF THE COMPANY
Fox TV StationsFOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.JOB DESCRIPTIONLiveNOW from FOX is looking for an Audience Engagement Manager to help define how live, breaking news reaches and resonates with audiences across YouTube, TikTok, Instagram, Facebook, Threads, X—and whatever comes next.
As the Audience Engagement Manager, you will be at the center of our distribution strategy—focused on growing reach, deepening engagement, and unlocking new audiences through smart, platform-native storytelling. You’ll be a key partner to our editorial team—bringing news judgment, content presentation and platform expertise to how we show up on all social platforms.
Reporting to the VP of LiveNOW, you will serve as a motivating, credible partner who provides clear, actionable guidance grounded in data, and help the entire team elevate how we reach audiences.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Lead Multi-Platform Strategy
Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms
Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact
Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)
Win on YouTube
Drive strategy across live streams, long-form video, and Shorts
Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time
Bring Editorial Judgment to Social
Act as a trusted editorial voice in how breaking news is presented across platforms
Help team understand what works—and what doesn’t, balancing platform performance with journalistic integrity
Provide clear guardrails on tone, framing, and platform-appropriate storytelling
Drive Live & Real-Time Execution
Lead how we package and distribute live breaking news in the moment
Partner closely with the team and editorial leaders to make fast, informed decisions during major news events
Build Workflows That Scale
Establish efficient, repeatable workflows that make it easy for producers and hosts to execute strong social and YouTube content
Create clarity—so teams know what to do, when to do it, and why it matters
Coach, Motivate & Empower the Team
Serve as a trusted, motivating partner to hosts and producers—someone they rely on for smart, practical guidance
Lead through influence by delivering crisp, actionable recommendations backed by performance data
Equip the team with clear playbooks, best practices, and ongoing feedback that drive results
Turn Insights Into Action
Analyze performance across platforms and translate data into clear, digestible takeaways
Identify trends, test new ideas, and quickly scale what works across the team
Keep the team engaged with updated performance data on progress to KPI goals
WHAT YOU WILL NEED
Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content (live is a plus!)
Strong understanding of both editorial decision-making and platform performance
Deep knowledge of YouTube (live + VOD + Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads
Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats
Ability to build trust quickly and influence teams without direct authority
Strong communicator who can deliver clear, concise, and data-backed guidance
Experience building workflows, playbooks, or systems that scale across a team
Data-driven mindset with sharp editorial instincts
Curiosity for emerging platforms, news formats, and audience behaviors
Why LiveNOW from FOX
At LiveNOW, you’ll be part of a team redefining how news is delivered in the digital era. We bring audiences live, unfiltered news and events from around the country in real time—no scripts, no anchors, just the story as it unfolds. With millions of viewers tuning in across multiple platforms, this is your chance to help shape the future of live digital journalism.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $80,000.00-90,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.Skills Required
- Experience leading successful digital audience growth strategies
- Strong understanding of editorial decision-making and platform performance
- Deep knowledge of YouTube and social platforms including TikTok, Instagram, Facebook
- Proven ability to create or guide compelling, platform-native content
- Experience building workflows, playbooks, or systems that scale across a team
What We Do
FOX Television Stations is a leading broadcast network group that owns and operates 29 full-power television stations across the United States, creating and delivering content to diverse audiences.
