A fast growth media company conceived of and for the digital age. Media by definition is about content. This is true online or off. But end users expect more of their content experience online and that is what we sets out to deliver in each of its industry leading sites.
In many ways the company is looking to revolutionize how premium content is created, shared and monetized.
We first site launched in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within our space.
Job DescriptionThe Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.
Responsibilities:
• Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
• Establish new and maintain existing relationships with influencers
• Communicate audience sentiment and responses to appropriate management and editorial staff
• Coordinate efforts with and manage the Social Media and Community managers
• Work closely with sales & marketing team to execute projects and campaigns for key clients, and proactively communicate “audience story” to advertising sales department and all employees
• Work closely with editorial staff to optimize content for syndication partners
• Monitor and analyze traffic activities to determine what does and doesn't work why
• Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.
• Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events
• 1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company
• Excellent written and verbal communication and presentation skills
• Experience in multiplatform content extensions and original content production
• Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
• Experience managing teams, mentoring, and providing creative guidance
• Familiarity with Photoshop and Illustrator
• Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen
• Deep understanding of editorial work flow and output
• Active personal use of both the desktop and mobile web as well as social networks
• Innovative and creative – entrepreneurial mindset with can-do mentality
• A self-starter
• Energetic, passionate, and intellectually curious
• Ability to operate both analytically and creatively with an eye to detail
• Proactive, results-driven team player
• Ability to develop and maintain effective working relationships with a high degree of professionalism
Top Skills
What We Do
SMG is a fast growth media company conceived of and for the digital age. Media by definition is about content. This is true online or off. But end users expect more of their content experience online and that is what SMG sets out to deliver in each of its industry leading sites.
The Daily Meal was the first site launched by SMG in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within the food space. The Active Times was launched in late June of 2012 and is also experiencing unprecedented growth.
In each case our editors strive to provide our readers with the best content available in the respective fields of each site and to do so at a scale well beyond anyone else in the category. By delivering insightful journalism, great professional-grade video and in depth data we hope to delight and fulfill all our visitors’ expectations and informational needs.
The company was successfully sold to Tribune Publishing in December of 2016.
