The Role
Analyze audience, traffic, campaign, and revenue data for publisher and adtech clients. Identify patterns, present insights, recommend business actions, execute optimizations, manage publisher ad-server campaigns, and produce recurring or ad hoc reports. The role also requires client communication, reporting-tool proficiency, Google Analytics and Tag Manager knowledge, and adherence to ISO 27001 information-security policies.
Summary Generated by Built In
About Us:
DataBeat Consulting is seeking to hire for the role of an Audience/Traffic Analyst. We are looking to recruit enthusiastic talent and quick learners who could take up challenges. In this role, you will own responsibilities and master various skills – handling data, business decision making, project management, client communication and management.
DataBeat, a specialist in Media and Analytics space, provides managed services for Publishers (typically news websites that make revenue from advertising) and Ad Tech to increase their revenue and audience. Digital advertising is data-intensive and we believe in data-based decision making and problem-solving to excel in various functions.
Responsibilities:
• Work with the client business managers to study the data, identify the patterns, present the insights and make recommendations to support the client on business decisions
• Acquire subject matter expertise in media and adtech space over a period of time to own the day to day handling of the analysis and revenue management on behalf of the client
• Develop knowledge of the tools and systems to be able to extract relevant data for a business problem at hand or analysis required
• Manage and/or take up execution of the recommendations
• Traffic, optimize and manage campaigns in the ad server of Publishers
• Own the reporting needs (periodic or ad-hoc) of the client
Skills:
• Ability to conceptualize and build templates (typically excel) to represent data
• Extremely detail-oriented and well-organized
• Strong Communication skills (verbal and written)
• Ability to positively engage with the clients and build strong long-term relationships
• Ability to work efficiently and effectively in a high-paced environment and under deadlines
• Having good conceptual understanding of SEO and SEM is a plus
• In depth knowledge of user experience and how it impacts the performance of websites is a plus
Tools to be good at:
• Excel
• Visualization tools like looker or lookerstudio is a plus
• In depth knowledge of Google Tag Manager and Google Analytics (implementation and usage)
• Knowledge of tools like chartbeat, parsley is a plus
Location: Hyderabad
Note: This is not a coding/programming role. The default working hours are 5pm – 2am.
Why DataBeat:
• DataBeat was founded in 2017 by ex IIM, IIIT grads who held leadership roles in top media and consulting firms
• Currently a ~100 people organization and with clients in US and UK, DataBeat has been growing at 50%+ YOY
• You would be working on a client facing role with reputed global media and adtech firms developing client management skills
• Provides an opportunity to not only be part of a dynamic environment, but also gain expertise in business/data analytics which is the next big thing • Be part of the fast-growing digital media and advertising space which is the core business of the likes of Google, Facebook, LinkedIn and Amazon • In a matter of year or two, you could expect to do one more or of the following
• Lead a client engagement • Lead a set of people • Own development of ideas and concepts to grow the organization.
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
Skills Required
- Ability to analyze data, identify patterns, present insights, and make business recommendations
- Ability to conceptualize and build data templates, typically in Excel
- Strong verbal and written communication skills
- Detail-oriented and well-organized
- Ability to work effectively in a fast-paced environment and meet deadlines
- Ability to engage positively with clients and build long-term relationships
- Knowledge of Google Tag Manager and Google Analytics implementation and usage
- Knowledge of SEO and SEM
- Knowledge of website user experience and its impact on performance
- Experience with Looker or Looker Studio
- Knowledge of Chartbeat or Parsely
- Compliance with ISO/IEC 27001 information-security policies and procedures
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The Company
What We Do
DataBeat helps enterprises and publishers navigate data analytics and ad technology through advanced analytics, programmatic advertising, and ad-operations support. Its capabilities include big-data engineering, data visualization, and yield optimization, helping clients turn data into actionable, ROI-boosting insights and improve advertising performance. The Princeton-based company provides media, advertising, and analytics solutions across complex, data-driven digital ecosystems for business customers and enterprise teams worldwide.
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