At Rankings.io, we help elite law firms dominate their markets with world-class SEO, paid media, and data- driven strategy. As our measurement ecosystem expands, we are hiring an Attribution Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.
This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.
Responsibilities
Attribution Architecture and Strategy :
- Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website
- interactions, phone calls, and CRM intake workflows.
- Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
- Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for
- Account Managers and Project Managers.
Cross-Platform Tracking and Measurement :
- GA4
- Configure conversion events, parameters, and user properties to support multi-touch attribution.
- Maintain cross-domain tracking and resolve session stitching issues.
- Troubleshoot UTM and traffic inconsistencies.
- Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Progrommatic Ads)
- Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs,
- and lead form tracking.
- Ensure tracking alignment across platforms, GA4, and CRM systems.
- Ensure tracking alignment across platforms, GA4, and CRM systems.
- Websites
- Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.
- Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile).
- Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy.
- Call Tracking
- Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad
- platforms.
- Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline
- conversion uploads.
- Monitor and resolve discrepancies in call tracking data versus CRM or GA4.
CRM and Intake Tracking:
- Ensure attribution continuity from first touch through intake and revenue events.
- Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.).
- Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms.
- Audit intake workflows and troubleshoot attribution breaks inside CRM environments.
Data Flow, Automation, and Integrations:
- Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines.
- Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and
- revenue uploads, and Data synchronization across web, CRM, and advertising platforms.
- Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements.
Tracking Quality Control, Testing, and Spam Prevention:
- Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking.
- Monitor and validate phone numbers, call routing, and dynamic number insertion.
- Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating
- logic, blacklists).
- Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or
- automation failures.
- Document testing procedures and maintain a clear log of tracking validations and failures.
Collaboration:
- Work with other Attribution Specialists to maintain consistent tracking for all clients
- Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity
- are maintained.
- With Account Managers and Project Managers to ensure we are all aligned on tracking
Requirements
- 3+ years in an attribution, analytics, or digital measurement role.
- Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution
- workflows.
- Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
- Proficiency with Zapier, APIs, and webhook-driven data flows.
- Experience troubleshooting form tracking, phone tracking, and intake system attribution.
- Detail-oriented with excellent problem-solving and communication skills.
- Agency or legal marketing experience is preferred but not required.
Benefits
- Starting range $70,000 - $75,000
- Work remotely from home
- Unlimited PTO
- 3% Match SIMPLE IRA
- 100% Health Insurance (including fully employer-funded coverage)
- Quarterly training stipend for Professional Development
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
.png)
