The Role
Lead copywriting and content delivery for client campaigns, ensuring quality, timeliness, and stakeholder satisfaction. Develop creative strategies, present deliverables, analyze market and competitor trends, mentor writers, organize training, manage resources and files, and coordinate cross-functional campaign execution. Optimize content performance using data-driven insights while maintaining strong client relationships and aligning outputs with brand and strategic objectives.
Summary Generated by Built In
- Creative Delivery: Ensure timely and exceptional delivery of copy and creative assets, prioritizing client satisfaction and swiftly addressing any concerns that may arise.
- Creative Innovation and Experimentation : Promote creativity and explore innovative ideas and formats to elevate campaign performance and foster experimentation.
- Training Sessions : Organize frequent training sessions to boost team proficiency in advanced writing techniques, creative brainstorming, and current marketing trends.
- On-Time Deliverables : Guarantee punctual delivery of content outputs and uphold clear communication with all stakeholders involved.
- File management : Ensure systematic and precise management of files to enable effortless content access and retrieval.
- Creative Strategy Development : Create and refine content strategies to align with strategic objectives and maximize project impact.
- Client Presentation : Present client deliverables effectively and incorporate feedback to enhance strategy, ensuring client satisfaction and active engagement.
- Collaboration with Cross-Functional Teams : Collaborate closely with cross-functional teams to contribute actively to integrated campaign strategies, ensuring cohesive and efficient project implementation.
- Market and Competitor Analysis : Perform comprehensive content analyses for clients to glean insights into industry trends and competitor tactics.
- Resource Management : Effectively oversee resource allocation to meet project requirements and maintain team productivity and organization.
Requirements
- 5+ years of senior-level experience in copywriting and content creation, including 2 years in leadership roles, with a proven track record of leading successful campaigns and mentoring teams to achieve strategic marketing goals.
- Ability to lead and mentor a team of writers, ensuring cohesion and high-quality content delivery.
- Skill in building and maintaining strong client relationships, ensuring satisfaction and alignment with client goals.
- Expertise in crafting and executing creative strategies that align with brand objectives and drive engagement.
- Strong ability to analyze data, interpret insights, and optimize content strategies for improved performance.
- Proficiency in managing projects, setting timelines, and coordinating tasks to ensure timely and effective delivery.
- Excellent verbal and written communication skills to convey ideas persuasively, collaborate with teams, and present strategies to stakeholders.
Benefits
- Provident Fund (PF)
- Medical Insurance up to ₹3 Lakhs
- Marriage Benefits (as per policy)
- 24 Paid Leaves annually
- Leadership role with high ownership and growth opportunities
Skills Required
- 5+ years of experience in copywriting and content creation
- 2 years of experience in leadership roles
- Proven record of leading successful campaigns and mentoring teams
- Ability to lead and mentor a team of writers
- Ability to build and maintain strong client relationships
- Expertise in crafting and executing creative strategies aligned with brand objectives
- Ability to analyze data, interpret insights, and optimize content strategies
- Project management skills, including setting timelines and coordinating tasks
- Excellent verbal and written communication skills
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The Company
What We Do
For over 12 years, we have been amplifying brands through integrated digital marketing solutions. What makes us special is our methodical approach of execution! Actionable insights fetched through detailed analysis, powerful ideas crafted to uplift the brand and valuable impact which meets the brand’s needs and beyond. SRV Media is a dynamic hub of experts for different solutions like branding, performance marketing, social media marketing, public relations, content marketing, video production, search engine optimization and telecalling support.
