Associate Strategist/Strategist

At MOI Global, strategists are the foundation of everything we do. You’ll be part of a highly collaborative, ambitious team committed to changing the way B2B operates creating work that is not only effective, but genuinely creative and impactful. We value curiosity, individuality, and original thinking, and we give our people the space to operate at their highest potential and turn the heads that count in B2B.

The Role

MOI Global is seeking an Associate Strategist / Strategist to join our APAC team. This role is suited to a curious, insight-driven thinker with a passion for B2B strategy, customer experience, and creative problem-solving. You will support the development and delivery of strategic marketing recommendations for a diverse portfolio of clients, helping brands drive meaningful behavioural and commercial change.

Working within a multidisciplinary, full-service B2B agency, you will collaborate closely with strategy, creative, media, and client services teams. Reporting to the VP – Go-to-Market, you will contribute across multiple projects, balancing research, insight development, and strategic articulation in a fast-paced agency environment.

• Research, analyse, and synthesise market, customer, and industry data to develop well-informed strategic recommendations.
• Examine client businesses to understand brand positioning, customer needs, competitive landscapes, and growth objectives.
• Conduct qualitative and quantitative research, including stakeholder interviews and desk research, to inform insights.
• Identify category white space, audience needs, and growth opportunities that can be translated into actionable strategies.

• Support and participate in client workshops, working sessions, and discovery engagements to inform strategic direction and build strong client relationships.
• Collaborate closely with creative, media, content, and account teams to ensure strategy is clearly articulated and effectively activated.
• Act as a strategic anchor within project teams, ensuring work remains aligned to business objectives and customer insight.

• Contribute to the development of brand, demand, and customer experience strategies across the full customer journey.
• Support the creation of value propositions, messaging frameworks, and positioning across industries and audiences.
• Conduct content audits and gap analyses to inform strategic planning and activation.
• Develop cohesive, insight-led strategic plans that guide campaign development and execution.

• Assist in the preparation and delivery of strategic presentations for internal stakeholders and clients.
• Clearly articulate insights, strategic rationale, and recommendations in a compelling and structured manner.
• Contribute to the generation of original Turning Heads™ ideas alongside cross-functional team members.

• 3–5+ years’ experience in brand, marketing, or communications strategy (5+ for Associate Strategist; 8+ for Strategist), ideally within an agency environment.
• Experience in integrated, brand, or digital communications, preferably within B2B, technology, or complex service-based industries.
• Strong analytical and problem-solving skills, with the ability to turn research into clear, actionable insights.
• Ability to think holistically across the customer experience, from initial engagement through advocacy.
• Exposure to demand generation or account-based marketing (ABM) is advantageous.
• Familiarity with customer experience design, digital innovation, service design principles, or content strategy frameworks.
• Experience working within multidisciplinary teams across strategy, creative, media, and delivery.
• Strong interpersonal, verbal, and written communication skills, with confidence presenting strategic thinking.
• A solutions-oriented mindset and the ability to manage multiple projects in a fast-paced agency environment.
• Intellectual curiosity, commercial awareness, and a desire to continually expand strategic and industry knowledge.

• Flexible blended working policy with 2 days per week in our Singapore office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service and a day off on your birthday
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year

MOI Global is the world’s leading global, multi-specialist B2B agency, helping ambitious brands drive growth through strategy-informed creativity. With offices across London, New York, Dubai, Singapore, Munich, and Sydney, we combine strategic consulting, creative excellence, media, technology, and sales expertise through our proprietary Turning Heads™ methodology. Trusted by leading global technology brands, we create intelligent work that drives meaningful, measurable impact.

 Equal Opportunities

MOI Global is committed to fostering a diverse, inclusive, and respectful workplace across the Asia-Pacific region. We are an equal opportunities employer and consider all qualified applicants without regard to age, disability, race, ethnicity, gender identity or expression, sexual orientation, religion, or any other status protected under applicable local laws. We strive to create an environment where everyone feels valued and supported. Reasonable accommodations are available throughout the recruitment process for individuals with disabilities.