It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
We are looking for an Associate Social Media & Influencer Marketing Manager to drive our brand engagement and growth in Japan. In this role, you will be responsible for creating and managing daily social media content, engaging with users, and executing influencer marketing campaigns. Working closely with the Strategy Growth Manager (SGM) and an external agency, you will ensure that all campaigns align with our overall marketing strategy while leveraging key social media platforms (X, Instagram, and potentially TikTok) to maximize audience reach and interaction.
Key Responsibilities:
Social Media Management
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Develop and execute daily social media content that resonates with local audiences across X, Instagram, and TikTok (potentially).
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Monitor social media trends and adjust content strategies to ensure relevance and engagement.
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Manage content calendars, ensuring timely and effective content publication that aligns with marketing goals.
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Interact with followers, respond to comments/messages, and foster an active and engaged online community.
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Collaborate with internal teams (e.g., creative, content, and strategy) to ensure social media content aligns with brand messaging and campaign objectives.
Influencer Marketing & Partnerships
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Plan and implement influencer marketing campaigns in collaboration with the SGM and external agencies.
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Identify and build relationships with relevant influencers, content creators, and brand ambassadors.
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Negotiate contracts and oversee influencer deliverables to ensure alignment with brand goals.
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Monitor, measure, and report on influencer campaign performance, making data-driven recommendations for optimization.
Performance Analysis & Optimization
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Track and analyze social media performance metrics (e.g., engagement rates, follower growth, reach, impressions) to refine strategies.
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Utilize analytics tools (e.g., Meta Insights, Sprout Social, Google Analytics) to assess content effectiveness.
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Provide regular reports and insights to internal stakeholders, identifying opportunities for improvement.
Market & Trend Research
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Stay up to date with social media trends, platform algorithm changes, and consumer behavior to adapt strategies accordingly.
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Conduct competitor analysis to benchmark social media performance and identify industry best practices.
Requirements
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3–5 years of experience in social media management and influencer marketing, preferably in the travel, e-commerce, or lifestyle industries.
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Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
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Deep understanding of X, Instagram, and TikTok, including their algorithms, content formats, and best practices.
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Experience working with influencers and agencies to execute marketing campaigns.
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Strong analytical skills and familiarity with social media analytics tools (e.g., Meta Insights, Google Analytics, Sprinklr).
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Basic proficiency in content creation tools (e.g., Canva, Adobe Photoshop, CapCut for video editing) is a plus.
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Creative, strategic thinker with a strong ability to create engaging, locally relevant content.
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Strong communication and collaboration skills, with the ability to work cross-functionally.
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Fluent in Japanese; business-level English proficiency preferred.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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What We Do
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’. With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
