Associate, Retention & CRM

Posted 16 Days Ago
2 Locations
Remote
63K-70K Annually
Junior
Sports
The Role
The Retention and CRM Associate will support customer retention campaigns by executing communications, analyzing performance, and optimizing through A/B testing.
Summary Generated by Built In

At Underdog, we make sports more fun.

Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it’s still the early days.

We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app. 

Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us.

Winning as an Underdog is more fun.

The Retention and CRM Associate will play a key role in supporting Underdog’s customer retention campaigns. You’ll build and launch campaigns across email, push, and in-app channels that connect with our users in meaningful ways. Supporting the Retention and CRM team, you’ll use data-driven insights to make every message count. This is a fast-paced and hands-on role where you’ll see the impact of your work right away.

About the role
  • Execute customer communication campaigns across our email, push notification, and in-app message channels.
  • Collaborate with the senior team to design and execute promotional campaigns.
  • Monitor and analyze campaign performance and report on actionable insights.
  • Drive experimentation through A/B testing to optimize campaign performance.
  • Regularly monitor CRM campaign execution, including during on-call hours as needed.
  • Learn and grow within a fast-paced, dynamic environment, gaining hands-on experience in sports gaming retention.
Who you are
  • 1+ years of CRM or lifecycle marketing experience (preferably in gaming, ecommerce or tech).
  • Experience with A/B testing, data analysis and campaign reporting.
  • Outstanding attention to detail and ability to balance multiple priorities.
  • Comfortable writing copy and basic HTML.
  • Thrives in a fast-paced environment and is eager to learn more about sports gaming retention strategies.
Even better if you have
  • Experience with CRM platforms like Braze or Optimove.
  • Familiarity with analytics tools like Looker, Sigma, or similar.


Our target starting base salary range for this position is between $63,000 and $70,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:
  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • Home office stipend
  • A connected virtual first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

California Applicants: Review our CPRA Privacy Notice here. 

Top Skills

A/B Testing Tools
Analytics Tools
Basic Html
Crm Platforms
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The Company
HQ: Brooklyn, NY
500 Employees
Year Founded: 2020

What We Do

Underdog, the fastest-growing sports gaming company in the U.S., was founded in 2020 with the simple objective of making sports more fun. Our core operating principle: There’s so much more to be built for sports fans in America. As the only top-tier sports gaming operator in the country built on its own proprietary technology, we have a unique ability to create new, engaging products for the U.S. consumer. Our products provide the best way to enjoy fun, approachable sports games. We offer fantasy sports games, licensed sports betting, access to sports prediction markets and a growing media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com.

Why Work With Us

As the only company built on its own proprietary technology across fantasy sports and sports betting regulatory frameworks, and now the first and only sports prediction market exchange offered on a major sports gaming operator app, Underdog is poised for significant growth over the next year and beyond.

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