Job Title: Associate Publishing Manager for Content Engagement, Nature Masterclasses
Location: London, Hybrid
Full time, Permanent
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
About Nature Masterclasses
Nature Masterclasses is a portfolio of professional development training via online courses and in-person workshops, drawing on the expertise of Nature Portfolio journal editors, dedicated Expert Trainers and world-class renowned international Academic Experts. Our e-learning portfolio includes over 160 hours of online courses and webinar recordings to support researchers at every stage of their career from the design of their research to its funding, execution, analysis, publication and dissemination. We sell licenses to labs, departments and research institutions to offer full access for their researchers and we also have some free-to-access content on our platform. Our platform is used by early career researchers all around the globe, including in China.
About the Role
The Associate Publishing Manager for Content Engagement will contribute to creating engaging content (video snippets, blog posts etc.) to drive busy researchers to our website, and encourage them to use it and come back. They will focus on promoting traffic to our online training specifically and will contribute to our integration with other parts of the wider business (e.g. Nature Careers), as required. They will support the Publishing Manager for Content Engagement to achieve ambitious growth targets.
The key function of the role is to organize content promotional activities, create and adapt content and help analyse course usage and market research data. The Associate Publishing Manager for Content Engagement will work closely with the Publishing Manager for Content Engagement, the Publishing and Learning Design teams, Product, Sales, Marketing, and Customer Engagement in this highly collaborative role.
The ideal candidate will be passionate about building brand awareness and helping researchers find the ideal training in our portfolio at their point of need, in order to advance their research and their career. They will have experience in project management and awareness of content marketing, scientific communications, scientific journalism, or social media content creation.
Role Responsibilities:
Support with Product Management
Support the gathering and analysis of market intelligence research and usage data to understand researcher training needs and how to best reach them and engage them (social media and other channels)
Help monitor competitors to gain an understanding of the competitive landscape
Content Development and Project Management
Help analyse market intelligence research to identify the best way to engage researchers (topics, formats etc.)
Support The Publishing Manager for Content Engagement by coordinating research engagement activities (social media campaigns, blog posts series, collateral materials, live events with experts etc.)
Support the Publishing Manager for Content Engagement to create a backlog of content pieces (blog posts such as expert interviews, day in a life etc., social media content, teaser videos, flyers, webinars with experts, etc.) and a publication schedule to attract researchers to our platform
Coordinate the commissioning and recruitment of existing and new experts (top researchers, editors, other world-class professionals) to help develop engagement content
Coordinate the recruiting of freelancers (multimedia, writers etc.) as needed
Lead on video production, filming and video editing
Support the Publishing Manager for Content Engagement in meeting project deadlines by documenting progress, prioritising tasks, mitigating risks and keeping stakeholders informed
Work closely with the Learning Design team to ensure content standards, accessibility and quality
In collaboration with the Product team, help leverage the platform’s capabilities to increase usage and engagement
Quality & Customer Satisfaction
Support the Publishing Manager for Content Engagement in monitoring and reporting on key performance indicators
Help analyse and report on course and platform usage
People
Work closely with the Publishing Manager for Content Engagement
Support the development and implementation of diversity, equity, inclusion & accessibility measures
Build close relationships and communication channels with key colleagues in sales, product, customer engagement, and editorial teams to help raise awareness of our brand, and support client communications and engagement activities
Build relationships with key colleagues in marketing and help create a content pipeline to support their promotional activities
Experience, Skills & Qualifications:
Experience
Essential
Degree in the sciences or equivalent experience in academic or educational publishing
Strong project management experience: running projects, controlling costs and hitting deadlines
Experience in content engagement activities, in particular content creation. This could be marketing, social media content creation, science communication or journalistic experience
Desirable
Experience commissioning subject matter experts
Experience in video creation and basic video editing
Thorough understanding of the scientific process and the scientific research experience
Skills
Essential
Strong project management skills
Excellent written and verbal communication skills
A passion for editorial excellence and superb attention to detail
Strong analytical and problem-solving skills
Strong stake-holder management skills
Ability to work to tight deadlines in a fast-paced environment
Desirable
Numeracy and comfort creating and working with usage data analyses
#LI-RP1
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.
For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/
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What We Do
Research and learning are the cornerstones of progress, which is why we open doors to discovery for our communities, enabling millions of researchers, clinicians, educators and other professionals to access, trust and make sense of the latest insights.
Springer Nature is an ambitious and dynamic organisation. For over 180 years our imprints, books, journals, platforms, and technology solutions have been a trusted source of knowledge to our communities. Today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood, and used, ensuring that the world continues to make progress, improving and enriching lives and helping to protect our planet for future generations.
Global key facts:
Established for over 180 years
Nearly 10,000 colleagues
200 offices in 45 countries on all continents
World’s largest academic book publisher
Publisher of Nature, the world’s most influential journal
First company to publish more than 1 million Open Access articles
Key brands and imprints:
Springer Nature is home to some of the best-known names in research, health, educational and professional publishing. Every day, around the globe, our brands reach millions of people.
Nature
Springer
BMC
Palgrave Macmillan
Apress
Macmillan Education
Scientific American
Springer Healthcare
Springer Medizin
Research Square
J.B. Metzler
BSL
Adis
